I was tempted to give this four stars because I had a hard time distinguishing whether the fictional characters in the book were discussing real business examples or whether these were fictional as well.
Having said that, I gave it a five star rating because it is well read (I found the reader's affected oriental accent to be useful in distinguishing between characters but some might find it annoying, perhaps even offensive), more entertaining than most business books and, most of all, each of the 21 profit models explained in the book had real world application. That last item is my criteria for giving any business book a high rating.
The Art of Profitability got me to thinking about my own companies profit model and that prepared me well for conversations with upper management. That was the tie-breaker, any book that helps me impress my superiors gets a favorable judgement.
I just wish I knew if all the examples quoted were factual...
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