I liked this book. The content was relevant and complimented another audio book I listened to called The Digital Handshake. The topics herein feature the more technical aspects of Social Media and SEO in a context applicable to Marketing and Sales Leads generations. Specifically, the material includes insight as to how Google works, using SM to boost your search engine ranking, and how to optimize your web site for Search Engines.
Google Adwords and traditional Marketing models are expensive. Dharmesh shows how to use web strategies to get a better ROI for your inbound Marketing.
I wish more VPs, Directors and Marketing Managers listened to this audio book to understand the benefits of a web inbound marketing program. As Dell has demonstrated the revenue benefits of these initiatives, it is time to increase the profile of the Inbound Web Marketers from a trial junior role to one of a more Experienced Marketing Manager's position.
What a humdrum audio book. I got nothing out of this purchase. The content herein speaks to the value of SM as a learning tool and not much more. Don't buy this book. If you want a good SM book, get Inbound Marketing or The Digital handshake.
I'd would ask for a refund on my purchase if it was allowed.
Mind blowing, relevant, worth listening twice! If you want to develop a Social Media program, listen to this book. The content herein looks at Social Media as a holistic component of your marketing program. I'd buy this book again in a heart beat.
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