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Kirstie Magowan

Tauranga, New Zealand | Member Since 2013

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  • 1 reviews
  • 3 ratings
  • 17 titles in library
  • 1 purchased in 2014
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  • New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    • UNABRIDGED (22 hrs and 57 mins)
    • By Charlene Li, Josh Bernoff, Ann Handley, and others
    • Narrated By Josh Bernoff, Ann Handley, C. C. Chapman, and others
    Overall
    (6)
    Performance
    (6)
    Story
    (6)

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

    Kirstie Magowan says: "Great usable knowledge"
    "Great usable knowledge"
    Overall
    Performance
    Story
    Would you consider the audio edition of New Rules for Business to be better than the print version?

    I have not read the print version, but for my purpose the audio version was perfect as I was able to consume the book while walking - time that would otherwise have been unproductive (apart from getting fit!)


    What did you like best about this story?

    Excellent usable knowledge that I can implement in my own business. Great real life case studies that prove the value of the information being given.


    Have you listened to any of the narrators’s other performances before? How does this one compare?

    I have not listened to any other audio books by this narrator


    0 of 0 people found this review helpful

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