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Adam

Austin, TX, USA | Member Since 2010

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  • Bang!: Getting Your Message Heard in a Noisy World

    • UNABRIDGED (7 hrs and 8 mins)
    • By Linda Kaplan Thayer, Robin Koval
    • Narrated By Deborah Marlowe
    • Whispersync for Voice-ready
    Overall
    (116)
    Performance
    (11)
    Story
    (11)

    We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

    Daniel Henage says: "What a disappointment!"
    "pretty good, I enjoyed it"
    Overall

    Definitely a great book and I got some good info outta it. She makes a good effort to be funny and entertaining. Though it's very apparently her target for this book is the fairer sex. Many times I rolled my eyes.

    0 of 0 people found this review helpful

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