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Michael J. Ritsema

theritzman

Hudsonville, Michigan | Member Since 2012

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HELPFUL VOTES
  • 2 reviews
  • 2 ratings
  • 14 titles in library
  • 3 purchased in 2013
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  • Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers | [Geoffrey A. Moore]
    Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
    UNABRIDGED

    Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    • UNABRIDGED (9 hrs and 45 mins)
    • By Geoffrey A. Moore
    • Narrated By Mike Chamberlain
    • Whispersync for Voice-ready
    Overall
    (21)
    Performance
    (18)
    Story
    (17)

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    D. Hamp says: "Antiquated and irrelevant"
    "A Great Technology Historical Perspective"
    Overall
    Performance
    Story
    Would you consider the audio edition of Crossing the Chasm to be better than the print version?

    The version of Crosssing The Chasm that I read was written 2 decades ago! It gives: A Great Technology Historical Perspective of the relentless march of technology. The book connects the entrepreneurs with the ideas, the start-up, the growth, the venture capital investment, the vulture capital investment, the transitional management challenges, and the distribution - channel challenges of starting a (technology) business. This is an excellent must read business book that I highly recommend.


    0 of 4 people found this review helpful
  • Steve Jobs | [Walter Isaacson]
    Steve Jobs
    UNABRIDGED

    Steve Jobs

    • UNABRIDGED (25 hrs and 8 mins)
    • By Walter Isaacson
    • Narrated By Dylan Baker
    • Whispersync for Voice-ready
    Overall
    (8809)
    Performance
    (7533)
    Story
    (7480)

    Based on more than 40 interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

    Chris says: "Good Biography, Fine narrator"
    "An Excellent and compelling listen"
    Overall
    Performance
    Story
    What did you love best about Steve Jobs?

    I lived this story from the sidelines. Actually I was on the Microsoft Windows side(line). What a forthright and fascinating depiction of Jobs, his foibles, his strengths, his weaknesses and accomplishments. I highly recommend the read.


    0 of 0 people found this review helpful

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