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Michael J. Ritsema

theritzman

Hudsonville, Michigan | Member Since 2012

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HELPFUL VOTES
  • 3 reviews
  • 4 ratings
  • 17 titles in library
  • 0 purchased in 2014
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  • Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    • UNABRIDGED (9 hrs and 45 mins)
    • By Geoffrey A. Moore
    • Narrated By Mike Chamberlain
    • Whispersync for Voice-ready
    Overall
    (44)
    Performance
    (38)
    Story
    (39)

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Sadok says: "Must read for anyone in Marketing"
    "A Great Technology Historical Perspective"
    Overall
    Performance
    Story
    Would you consider the audio edition of Crossing the Chasm to be better than the print version?

    The version of Crosssing The Chasm that I read was written 2 decades ago! It gives: A Great Technology Historical Perspective of the relentless march of technology. The book connects the entrepreneurs with the ideas, the start-up, the growth, the venture capital investment, the vulture capital investment, the transitional management challenges, and the distribution - channel challenges of starting a (technology) business. This is an excellent must read business book that I highly recommend.


    0 of 4 people found this review helpful
  • The Challenger Sale: Taking Control of the Customer Conversation

    • UNABRIDGED (5 hrs and 43 mins)
    • By Matthew Dixon, Brent Adamson
    • Narrated By Matthew Dixon, Brent Adamson
    • Whispersync for Voice-ready
    Overall
    (140)
    Performance
    (124)
    Story
    (124)

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance.

    Lou says: "One novel idea. Only need to listen first chapter"
    "The Relentless March of Sales Theory"
    Overall
    Performance
    Story
    Would you consider the audio edition of The Challenger Sale to be better than the print version?

    The audio version is a convenient way to read this book and grab its concepts.


    Any additional comments?

    The Challenger Sale builds on the concepts of Solution Selling and Value Based Selling suggesting that the selling environment has changed in the last quarter century. Indeed, rather than simply delivering a vision to the prospect's pain - teach or educate them to give them an ah-ha moment. This flips selling back to selling. "I have what you need and you don't know it."

    0 of 0 people found this review helpful
  • Steve Jobs

    • UNABRIDGED (25 hrs and 19 mins)
    • By Walter Isaacson
    • Narrated By Dylan Baker
    Overall
    (10547)
    Performance
    (9097)
    Story
    (9059)

    Based on more than 40 interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

    Chris says: "Good Biography, Fine narrator"
    "An Excellent and compelling listen"
    Overall
    Performance
    Story
    What did you love best about Steve Jobs?

    I lived this story from the sidelines. Actually I was on the Microsoft Windows side(line). What a forthright and fascinating depiction of Jobs, his foibles, his strengths, his weaknesses and accomplishments. I highly recommend the read.


    0 of 0 people found this review helpful

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