I thoroughly enjoyed this book and felt it was one of best business books that I have heard in the last 5 years.
I enjoyed Freakonomics. It was interesting but had little impact on my daily or professional life. Within the first hour of this book, I could see how the subject matter could be applied to my company. Before even finishing the book, we have initiated two projects to install data driven decision making. The national association for my trade has also agreed to my request to gather transactional data from our membership.
I also particularly enjoyed the author's discussion of Bayes' Theorem and standard deviations towards the end of the book. These are great tools for understanding, analyzing and questioning statitistical references reported in the media.
If you are looking for a light and entertaining book, I would not recommend this one. If you are a business manager, executive or owner looking for proven ways to analyze and improve your business than this book is for you.
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