Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
UNABRIDGED (6 hrs and 53 mins)
By Ann Handley, C. C. Chapman
Narrated By Ann Handley, C. C. Chapman
Whispersync for Voice-ready
Overall
(91)
Performance
(81)
Story
(75)
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
Andrew says:
"Great listen, probably best as a reference book"
If you could sum up Content Rules in three words, what would they be?
It is comprehesive, with details on many segments. The language is popular, not academic. It is like user friendly guide for ones who want to learn the basic on social media , with useful hints and tips.
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