There has been so much hype around Apple in recent years. I have been a long time Apple fan and always interested in what drove the business forward. I have worked in the technology industry since the early 80s and Steve Jobs has always been a person of interest for so many.
I read his autobiography published shortly after his death, but as it was intended, it was a story more about Steve's life than Apple. Insanely Simple by Ken Segall paints of clear picture of the driving forces behind Apple's success, but also discusses how the concepts could be beneficial to our own businesses.
It was a great read, very enlightening and enjoyable. I highly recommend this book to others.
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