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J. Braaten

Jlbraaten

St. Paul, MN | Member Since 2010

2
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  • 1 reviews
  • 1 ratings
  • 63 titles in library
  • 5 purchased in 2013
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  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing | [Roger Dooley]
    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
    UNABRIDGED

    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    • UNABRIDGED (7 hrs and 14 mins)
    • By Roger Dooley
    • Narrated By Mark Ashby
    Overall
    (8)
    Performance
    (8)
    Story
    (8)

    Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

    J. Braaten says: "The Best Practical Guide to Neuromarketing"
    "The Best Practical Guide to Neuromarketing"
    Overall
    Performance
    Story
    Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

    As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

    By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

    As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.


    Who was your favorite character and why?

    N/A - this is a business book


    Which character – as performed by Mark Ashby – was your favorite?

    N/A - this is a business book


    Was there a moment in the book that particularly moved you?

    Each of the 100 chapters provided an actionable insight.


    2 of 2 people found this review helpful

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