This was my first book by Zig Ziglar and I think it's worth investing in it. If anything just for the funny stories and the great southern accent. I had trouble getting used to the accent at first, but after a while I couldn't stop listening and I was actually looking forward to hearing a little more everyday. The sales tips are good, mainly because they are honest and you can tell the guy has actually practiced what he preaches. Some stuff is very folksy 1950's salesmanship and it can be corny, but that makes it just entertaining. I liked it.
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