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Trevor

San Francisco, CA, USA | Member Since 2005

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  • The Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture

    • UNABRIDGED (10 hrs and 4 mins)
    • By John Battelle
    • Narrated By John Battelle
    • Whispersync for Voice-ready
    Overall
    (720)
    Performance
    (158)
    Story
    (157)

    What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

    T. Goss says: "Trevor Goss"
    "Trevor Goss"
    Overall

    Great book about search in general and google in particular. The book also goes through yahoo, ask, and several other search engines in such a way that gives the reader the appropriate background to understand how Google came about and why it was so revolutionary. The author does a nice job of explaining several technical issues (e.g. Google's page rank algorithm) in such a way that non-technical people can understand.

    If you had to pick one book to read to understand the basis for the modern interenet, I think this would be a good choice. I'm in the process of writing the business plan for my company prior to our beta launch and reading/listening to this book caused me to see our product in somewhat of a different light. Translation: it's a powerful and thought provoking book that moves well.

    The intro is a little bit slow, but once you get through that part, the rest moves along at rapid pace. I was also impressed that this book told several stories that I'd not heard mentioned in other books. Often times, authors of popular topics or companies will all tell the same legendary tales of the companies greatness. There is some overlap between this book and The Google Story, but this book has its own unique examples that similarly paint the picture of Google's rise to power.

    9 of 9 people found this review helpful

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