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It's not every book that offers a good story...combined with good information... and the author gives a great performance as well. Gerber's voice is so warm and comfortable... like watching Christmas Story about Ralph and his quest for a BB gun only without the other characters... only the narrator. Through this method of story telling, he was able to apply principles of entrepreneurship used by large corporations such as McDonalds and Disney to a small start up, Sarah's All About Pies. I have a small start-up myself and over the last 6 months have listened to lots of audible books on business and personal development. While the concept of working "on" the business rather than "in" the business is not new, this book was able to show me, in detail, how that sort of thinking would apply directly to my own venture. My own personal story is exactly what Gerber describes in this book... the "technician" who thinks he can use his skill to start a business and ends up simply creating another job for himself. After listening to this book, I am changing my approach.... and I feel good about it.

Great book... well done.

The reason for my headline above is the following...I know that Think and Grow Rich came before Psycho-Cybernetics but it seems that every book after this one seems to use elements from this book. It's all there.

Sure.... Zig tells great stories in a hometown preacher sort of way... but not a whole lot of practical application. He is inspiring, but not necessarily a good teacher. Covey is very practical and a good teacher but not very "motivational" and of course, Napoleon Hill started it all with Think and Grow Rich. Maxwell however is all of the above. Good Story, compelling, well told, good practical advice that can be applied by anyone.

I have listened to this one twice... back to back. I'm sure I will listen to it again after I finish the boring book I'm listening to now.

I enjoy Goodkind's writing style but I'm afraid I don't much care for Jim Bond's reading of this volume... especially after listening to Sam Tsoutsouvas read the first book. It seems they have totally different interpretations of Wizard Zorander. I would prefer it if Audible would stick with the same reader throughout the series in the way Patrick Tull is the voice of Patrick O'Brian's books. (23 volumes)