The narrator is totally wrong and inappropriate for this book. He does not have the voice or persona of the author.
The concepts that Heinrichs is trying to convey are really interesting, but they are communicated in a very scattered and seemingly illogical fashion- maybe part of it is the distraction of the narrators off key persona.
Maybe if the author himself read it, everything would come together and the concepts would be evident and actionable.
The author or someone who's personality and voice persona were like the voice of the writing
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