Like many books with a good idea or message, they are relatively simple. This, like many other books, repeats the main points ad nauseum. If you are in charge of a creative group of people, this is required information. If not, it's interesting for the first hour or two.
I found over ten items in this book to be new information that I could act upon immediately. Ten might seem like a low number, but get these kind of books all the time and it's rare to find any new information, much less multiple items. I highly recommend it. It has already paid for itself many times over.
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