In my opinion this book is a great stepping stone to get C-Level leadership in on social media, but if you already have a solid understanding of the importance and intricacies of social media this may not be the best book for you.
It is not without value to the experienced, but may not be what intermediates are looking for.
I like Ari Graynor as an actress, but she merely read the book instead of performing it. At times when there was mass dialogue I had trouble discerning who was talking when and when it switched between characters. I got used to her voice halfway through (and when I checked to see if Book 2 had a different narrator) and didn't mind / thought she got better by the end.
What I like about Jim Collins' books is that they are research projects and he is delivering findings and insight. He is not trying to sell you services, he is delivering information he is deeply passionate and involved with.
Narration from Jim Collins was incredible with his delivery and emphasis. It felt like I was in a powerful seminar all in the comforts of my office, car, and home.
This is my first time with this narrator and he did a great job voicing all of the characters and giving the big names their own voices where they were immediately recognizable even if they hadn't appeared in a few hours.
I had never heard of the book prior to seeing the trailer and while I've joked with friends that it's like Twilight, it's not. While the plot centers on Lena and Ethan it isn't purely about them trying to figure life out around who they are as a couple and both are very developed and vulnerable.
I love the other rich characters in this book that also provides insight on the two main characters.
Yes, this has valuable information of how to execute key strategies on a small scale (departmental) and large scale (company / brand) basis which is invaluable. They talk about the strategy practically so that anyone who works in a team environment can see the value of the scoreboard.
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