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JOSE VALLES COSTAS

Member Since 2009

1
HELPFUL VOTES
  • 2 reviews
  • 47 ratings
  • 186 titles in library
  • 10 purchased in 2014
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  • Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

    • UNABRIDGED (7 hrs and 24 mins)
    • By Phil McKinney
    • Narrated By Ray Porter
    • Whispersync for Voice-ready
    Overall
    (25)
    Performance
    (23)
    Story
    (23)

    Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

    Steven says: "Superb advice on systematizing innovation"
    "Practical Book"
    Overall
    Performance
    Story
    What did you like best about Beyond the Obvious? What did you like least?

    Best Theory, Least stories too long thats it
    no more comments for it


    Would you recommend Beyond the Obvious to your friends? Why or why not?

    Yes, to open a mind
    thats it
    no more comments for it


    Did Ray Porter do a good job differentiating all the characters? How?

    Yes, in a normal way


    Was Beyond the Obvious worth the listening time?

    Yes
    thats it
    no more comments for it


    Any additional comments?

    no
    thats it
    no more comments for it

    0 of 3 people found this review helpful
  • Fascinate: Your 7 Triggers to Persuasion and Captivation

    • UNABRIDGED (8 hrs and 41 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead
    • Whispersync for Voice-ready
    Overall
    (545)
    Performance
    (325)
    Story
    (327)

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    Lanie Evans says: "Hog your Head with Fascinate!"
    "Little repetitive"
    Overall
    Performance
    Story
    Would you try another book from Sally Hogshead and/or Sally Hogshead?

    Maybe


    Has Fascinate turned you off from other books in this genre?

    yes


    What three words best describe Sally Hogshead’s voice?

    Very undestandable, very very good


    What did you take away from Fascinate that you can apply to your work?

    Know myself better for what people arround me found fascinating.
    In two words get consious


    Any additional comments?

    no

    1 of 3 people found this review helpful

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