The audience of this book is people who work for Starbucks. It's a way to reinforce corporate dogma. For everyone else (like me) it's hours and hours of sitting through a corporate sales meeting. Very little strategy, business planning, marketing tips, or anything else. Also the book jumps back and forth through time and it all becomes very confusing. Furthermore, the narrator reads very slowly. Definitely thankful for the 2x speed on my iPhone.
This author really impresses me. He takes the time to answer posts on his Facebook page. And he's Canadian. :) His idea of a "Transition Drive" is a great new take on the traditional FTL / Hyperspace concept. The universe he creates nicely illustrates what might happen if humanity does indeed achieve peace for a millennium. We would be woefully ill-prepared to repel an invasion force. The author also does a good job of showing that different technology can defeat what might be considered more advanced technology. Good pacing, believable characters, and a satisfying conclusion. Highly recommended.
Simon Sinek does seminars as well, they last about an hour. And that's how long this book should have been. Instead, he re-hashes the same material over and over again. And over again. Some of his examples don't even seem to prove his point. They are a bit of a stretch. Not recommended. You can find one of his videos on YouTube. Listen to that for free, and you don't need to buy this book.
For some reason, this updated version does not have the same appeal for me as the original. Yes, updated verbiage and examples are nice, but it's missing that special mannerism that was unique to Dale himself. It's not what you say, but how you say it. For that reason I give it a 3/5.
I've read a ton of books about entrepreneurship, and this is by far the best one. If you have a small business or micro-business, this book is for you. You'll find advice from someone who's been there and done that. No fluff, just practical advice. Stuff you won't find in text books. After listening to this book, I went out and bought a hard copy (called "Streetsmarts" now).
The narrator is soooo annoying that I could not get through this audiobook. Material is also presented in such a dry, uninteresting way. NOT RECOMMENDED.
Thank goodness for the 2x speed on my iphone otherwise, this audiobook would have been unbearable. Horrible horrible narrator.
I was disappointed to see how so much of the book was devoted to Steve's early years and not so much in the later years. The last decade of his life was rushed through so fast.
This is unfortunate because it's arguably the best part of his life from an Apple fan's point of view. He accomplished so much in the last 10 years that I really wanted to understand the thinking and the person he had become. Fortunately, some of his persona can be glimpsed from the TV interviews and keynote speeches elsewhere.
Overall, a good story from Walter Isaacson, but you can tell that his publishers rushed this thing through due to the untimely death of Steve. The book could have used a bit more seasoning.
This is a must-read for any aspiring Entrepreneur. The lessons are based not on academics, but on real-life examples. This is not theory on how to start a business. It's how these people got from their humble beginnings to owning (and selling) multi-million dollar businesses. Business schools will teach you the mechanics of it, but they can't teach the character, drive, and resolve that this book will. Pay special attention to the lessons on sales. Very key. The round-table discussion at the end was also very insightful as you hear from the characters in the book in their own voices.
Great theory and supporting research. It just goes waaaay in-depth with the science and technical terms. Reads like a thesis/research paper. So it depends on if that's your thing or not. I hit fast forward a lot through those sections when the author cites other work.
After investing so much time in the first 2 books, the last half of this book was horrible. It was like Terry Brooks couldn't find a suitable way to end it. The series as a whole was an enjoyable, epic journey. It just lets you down at the end. Also the denouement drags on forever.
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