The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.
Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.
Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.
Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.
I am only a few hours into this book and am enjoying the the words but this is technically the worst Audible recording I have listened to.
After an hour, you are instructed to "Go to Disc 2...".
I am constantly changing the volume of my car radio or my iPhone as I listen. In some ways, it is like watching a commercial on TNT where you get blown out by the advertisers, and then have to increase the volume to hear what Brenda is saying to Provenza.
I will finish this interesting book, but it is distracting.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.