It gives a pretty good explination of free market principles if someone doesn't have a great grasp of them.
It is so dry an unengaging when compared with Freakonomics or any of Malcom Gladwell's books
its non fiction, there are no characters, this question is ridiculous
....and it goes on
Just read Milton Freidman or BOTH Adam Smith books and Atlas Shrugged and you've got it.
i would recommend this book to anyone. The specifics of the auto business aside its an interesting tale of Bricklin from Handy Man franchises all the way though the war in the Balkans. The story never gets booged down in details and even though at some points it goes down a questionable trail it is soon tied back into the Yugo and Bricklin story. Highly recommend, good listen.
No it was not that kind of a book but I looked forward to the times I usually listen while working out or cleaning the house.
It was interesting to learn about how the car business works and get a peek behind closed doors at GM. I didn't really like how he said the failure was due to the credit crisis and I found his arguments that they deserved to be bailed out duplicitous for a free market guy.
He has a great voice and I enjoyed listening to him immensley.
Someone more interested in hearing self aggrandizing stories.
It had little to offer that someone already in the business world wouldn't already understand.
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