Jason

Well, how can you beat the price... but just because the book is free doesn't mean that your time is.
It was worth every hour I spent listening to it though. I would say that this is an absolute must listen to for every business person. What I really enjoyed in the book is the amount of actual business examples and the number of business models based on free. He explains what has worked and also what has not with some good reasoning behind it. Anyone looking to promote their business should spend the time to listen to this FREE book and could draw some ideas from the ones given here.
Most things that are free have a catch... this one does not.

For me personally, I loved the audio book. Very simple, very direct and full of little pieces of wisdom. However, it is quite industry specific. Some of the principles he speaks about are universal but most are very specific to small businesses and starting businesses particularly in the technology field. That is where I am so I found the book to be exactly what I wanted to hear. I listened to it 3 times over a 2 week period. Again, not for everyone but if you are running a small business, want to start a small business or just want to turn a hobby into some income, he gives great tips to do it. Very practical and to the point.