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Mary

Supply, NC, United States

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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    • UNABRIDGED (5 hrs and 25 mins)
    • By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
    • Narrated By Blair Hardman
    • Whispersync for Voice-ready
    Overall
    (505)
    Performance
    (190)
    Story
    (188)

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    00doc says: "Interesting and useful."
    "Excellent, to-the-point persuasion techniques"
    Overall
    Performance
    Story

    Yes! is a very practical compilation of many persuasive ideas. Some I already knew, some not. The reason I like it is because each point was made succinctly & persuasively, for immediate & practical use, then they move on to the next point. All the information may not be new, but it's good to have it concisely in one place. The reading is clear; it's difficult to make such purely information content exciting, but they do a good enough job & the text includes lots of interesting examples. One suggestion: I'd prefer that the chapter titles were more concrete, less catchy. That way I could write down the point immediately for desktop reference.

    2 of 2 people found this review helpful

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