Nicholas

Free market conservatives will eat this up. Liberals will learn a trick or two but will have to suffer to get to those nuggets. In the end, parts of this are a must read for any Entrepreneur that wants to build a big business.

I loved much of his inside insights, but he forces me to suffer through his trivial, shallow, rationalizations of his life long career choice around topics like the free market economy, waist and destruction of the environment, unions and more. He beats a dead horse on many occasions with his no bull style of writing that more than being of a "tell it like it is" genre just makes him sound like a bastard. Walter Dixon the narrator pushes this style with a purposeful consistent sarcastic drone that at times gave me a head ache. Like a wooden roller coaster it's a bumpy ride with thrills that make it worth it in the end, but leaves you with a back ache.

No, it was so well written I think I got it all the first time.

Changing current habits I already have. The book was light on techniques for habit changing, but still insightful.

This changes how I think about my own mind and society as a whole.

A person who enjoys success stories.

An unctuously sleazy tone.

The whole thing. His examples are just to broad to be useful.

I would recommend renaming the book to "Brand Tales : Descriptive flowery stories about mega successful brands.