I listen on my commute to and from work on my bike. I can actually apply a few of his idea making techniques that very day!
The quotes! I love quotes! He has them in the beginning of every chapter.
Too many to write. He affirmed many strategies that I already use, which was interesting to me.
I am a psychotherapist, not a sales or marketing person, and I found this extremely useful and applicable to many of the situations clients explain as "stuck" or "in rut." I highly recommend it. Very upbeat !
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