"This fits my life -- and probably yours."
It fits my life - Forty-five minutes or so -- a trip to town? A flight from Denver to Chicago? Cleaning up after the party?
It fits my interests - and probably yours if you are reading these words. If you are not a scientist but wish to remain current with the exciting things that are happening in our time then this may be the only periodical you need. If you are a scientist but must address your reading time to your own field then this is for you. It may be that you are a parent and want to be able to help. I don't know a stock broker that doesn't use it.
It fits my pocketbook. It has provided me with entertainment in otherwise useless minutes -- and insights that have produced income for a less than a buck a week. Wow.