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Business

Los Angeles, CA, United States

5
HELPFUL VOTES
  • 2 reviews
  • 2 ratings
  • 34 titles in library
  • 0 purchased in 2013
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  • Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web | [Brian Solis, Ashton Kutcher (foreword)]
    Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
    UNABRIDGED

    Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    • UNABRIDGED (12 hrs and 50 mins)
    • By Brian Solis, Ashton Kutcher (foreword)
    • Narrated By Tom Zingarelli
    Overall
    (39)
    Performance
    (13)
    Story
    (11)

    Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen.

    Carol says: "Great book, and Tom Zingarelli is a great narrator"
    "Painful"
    Overall
    Performance
    Story

    Was expecting so much more. I endured for 8 hours out of the 13 hours before I just couldn't take it anymore.
    Hardly any concrete examples of how companies are leveraging the Web successfully. I am sure that listening to an audio book on brain surgery will be easier going than this.

    4 of 6 people found this review helpful
  • More Than a Pink Cadillac: Mary Kay Inc.'s Nine Leadership Keys to Success | [Jim Underwood]
    More Than a Pink Cadillac: Mary Kay Inc.'s Nine Leadership Keys to Success
    UNABRIDGED

    More Than a Pink Cadillac: Mary Kay Inc.'s Nine Leadership Keys to Success

    • UNABRIDGED (4 hrs and 26 mins)
    • By Jim Underwood
    • Narrated By Kimberly Schraf
    Overall
    (18)
    Performance
    (5)
    Story
    (4)

    Mary Kay Inc. is one of the best-run and most successful companies in the world. With his unlimited access to its employees and management, Jim Underwood provides insights into a unique and extraordinarily successful business, one founded upon a simple set of powerful principles. These principles have influenced the lives of hundreds of thousands of employees worldwide, and can be applied to the improvement of companies at any size.

    Susan says: "A Must Read"
    "Inspiring Mary Kay"
    Overall
    Performance
    Story

    Mary Kay was an inspiring women well before her time. Of particular interest to me was how she stayed true to her core values as she grew from a 2 person business to an enormous multi-national.

    1 of 1 people found this review helpful

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