This is one of Hawking's best because it is simple and easy for anyone to understand. It is also written with a good sense of humor as he speaks of how the unfortunate observer always is either torn apart or crushed by the universe. It is an unfortunate reality that man kind will hopefully have the fortune of never seeing for a few billion years.
This books is a must listen. The blue ocean concept is well explained and is something all managers and engineers should understand. The concept of finding blue oceans away from just competing within a red ocean that makes everyone bleed is important to anyone who adds value. We all desire to add value where we will profit most, Blue Ocean Strategy provides concrete methods to help move our businesses into calm blue waters that are profitable and enjoyable.
Most all of the ideas in this HBR article are great. They are extremely stimulating and I have already urged many others to listen or read this article. As a new product designer, breakthrough ideas in any area are important. This article speaks of new ideas within marketing and pshychology which have huge impact on product design. Understanding where our customer's desires are when the customer doesn't even know is the hardest part of our jobs. Some of the ideas in this article help in detailing out tools and concepts that will make products more profitable and better.
Compared to the many full length books on product launches and process, this article is lacking much. It is certainly worth the 1/3 credit though. It is more valuable to make others listen to the issues the author faced during his product release. All too many products are released lacking what the author causes an adequate 'think phase'. Not enough people realize that implementation of ideas is easy when the ideas are well thought out.
This is a must read for any engineer or engineering manager. It is written extremely well at outlining innovative personalities. The more everyone makes effort to take on the different faces of innovation the better the result of any product will be.
This is still a great for those in the dating phase of life, not just those married for years. This book allowed me to learn the 'love language' of my girlfriend and has enhanced how we feel towards eachother. I think this will help even a single man or woman become a better partner not just after years of marriage, but much earlier than that.
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