There were some good ideas about using a specific marketing plan, rather than a media blast.
I tried one of his techniques on my blog.
This book was not what I was looking for, but I still gave it 3 stars because it may be useful for others. The book contains some interesting stories and examples, but is slightly dated. Online marketing changes quickly. Attention! spends unnecessary time presenting the case that online marketing and social media is important. Most people now understand this. The first part of this book explains why getting the right kind of attention is important for marketing and business in general. No surprise there. Next, the author lists a lot of people who are “that guy” and can promote products, secure book deals, and make things happen because they have earned celebrity status in unique ways. He elaborates that businesses or groups can be “that guy” and achieve the same results. To be really honest, I grew tired of hearing the term “that guy.”I am a relatively new student of marketing and promotion. I tried some of the attention getting ideas as I read the book, but on a small scale. There was a good section about using You Tube or blogs to get attention of key people, rather than blasting a social media message at random. The idea seems brilliant, though I have not yet used it successfully. I did try it in a blog post titled, Fix My Harley - A Brilliant Idea, to ask people who see the blog and video to offer advice. Originally, I was going to purchase a domain name and build this into an interactive do it yourself site, but it has already been done. Jim Kukral's handling of the possibilities is much better than I am making it sound. This part of his message was excellent. Unfortunately, other attention getting ideas were offensive. In one section about blogging he suggested to “go negative” and while writing a negative blog might be necessary, I cannot advocate doing it just to get attention. There are a few qualifying statements afterward, but the fact remains that he went there and I don’t want to follow. Some examples were clownish (wearing silly clothes), but this technique has a long history of success, so I don’t knock it.I found his discussions of the following topics useful and insightful:- Limitations of press releases- Limitations of media blasts- Benefit of one on one media contacts - respect their time - have your pitch ready - be on topic - lead with credibility I didn't find the section on idea generation particularly helpful, because I bought the book looking for ways to implement ideas I already had. The suggestions were good, but not terribly original. I may implement the suggestion to wear a special hat during idea time, because hats are fun, right? The psychology behind this idea is sound. Having a set time and environment can be a good practice for generating ideas or writing. There were too many examples of marketing ploys. Two or three examples of eating contests would have been plenty, but the narration of examples for this one technique went on until I wanted to turn the audio book off. The most aggravating thing in the book was the constant web site links. I felt like I was on Google constantly (distracting). This is a trend I see in a lot of nonfiction books lately. When I purchase a book, I want to read it, not surf the web. I can do that for free. Some people will really enjoy this aspect of the book. I didn’t. I wanted to like this book, and still believe others may find it useful. It was not what I was looking for. If you don't know that you need to get people's attention to market products and if you have not embraced the value of marketing online (social media, videos, and blogs) then this book is a must read. If you are looking specifics, there are some, but not enough for my taste.
Chris Kyle recounts his becoming and serving as a U.S. Navy SEAL sniper with admirable candor. From Cowboy to SEAL, his story is exceptional, demonstrating patriotism and extreme dedication to his calling. I’ve read a lot of SEAL biographies. This book spends less time on BUDS and SEAL training than others, but still shows how hard it is physically and mentally to earn the Trident. Much of the book discusses his tour(s) of duty and his teammates. He also reveals how incredibly taxing the life of a special operator is on family life. The sections in which his wife tells her story emphasize this point. SEALs suffer incredible hardships in training and on duty, but like all soldiers, their sacrifices run much deeper than many people can appreciate.
The narrator, John Pruden, did a good job. Anyone who is interested in Special Forces or Navy SEALS in particular will find this a worthwhile read / listen. I also enjoyed the book because it seems that prime time news has forgotten to report on the men and women serving our country overseas.
Chris Kyle, because he is a patriot and stood by his friends.
Chris Kyle's tough choices between career and family.
Yes. The story flowed and the reader did a great job.
Just the right amount of politics and political intrigue between battles.
Marines landing on the asteroid prison.
What out for the Hell Lance.
If I recommended this book to a friend, I would warn them of its complexity and uneven writing. The world building is impressive, but there are too many view points that are confusing. The plot wanders.
Ralph Lister did an outstanding job reading this book.
I have heard the books get better.
In the middle (I have listened to a lot of audio books).
A fluid, consistent performance with a good feel for the characters.
Private detective--have staff, will travel.
I found the combination of magic and detective work hard to resist. At the very beginning of the story, Jim Butcher sets a tone that is laced with humor. The main character, Harry Dresden, has kind of a tongue in cheek acceptance of how the non wizarding world views him. The rules of magic are explained as necessary and do not slow down the story. At the same time, I felt the world Butcher created was consistent and suspending disbelief was natural and easy.
Harry Dresden's back story becomes more interesting throughout the story, until you realize he is a force to be reckoned with. This was important to me because Dresden is faced with murderous crime lords, a demon summoning sorcerer, and the White Council, which has him on probation for murdering his instructor. His problems escalate because in order to exonerate himself, he must venture down a dark path that does not exactly make him appear innocent. His finances and love life are five star disasters, though he is always so close to making a breakthrough.
I listened to Storm Front as an audible book, narrated by James Masters, who did an excellent job.
I only listened to the audio version.
About what I expected. Enough of a twist to be worth it.
Vanessa Michael Munroe.
I purchased the audio version of this suspense thriller after seeing it on the Audible.com tournament of books. The protagonist is Vanessa Michael Munroe, usually referred to as Michael in the story. Her troubled past is revealed as the tale weaves through murderous intrigue in Equatorial Guinea (for the most part). She has some serious mad assassin skills, though she is paid the big bucks for learning secrets and making connections like a secret agent version of Sherlock Holmes. However, the actual story delivers much about her fighting skills, troubled past, and relationships, with a good amount of spy craft and investigative deductions thrown in. There are plenty of gunrunners, mercenaries, corrupt governments and big business out to get Michael. She kicks butt and takes names.
Some of the action scenes later in the book seemed too long, however I was tired and somewhat distracted at this point, and plant to listen again. I expect these scenes will flow better with my undivided attention on them.
Renee Raudman delivers an engaging and consistent performance throughou the book. I had no trouble adjusting to her reading style as I have with a few other audio book readers.
I listened to this book in large chunks and certainly could have finished it in one sitting, had I the time.
Kate Daniels is a magic wielding mercenary with a mysterious lineage that is hinted at throughout the book. She is extraordinary in many ways and made for a fun heroine of this quick paced urban fantasy. The setting is Atlanta at some point in the future after magic and technology have collided. Certain buildings from the technology era have either been destroyed or eaten away by the persistent magic waves, while others undergo interesting changes. Magic comes and magic goes, causing problems and creating opportunities for the characters (though the majority of the story is about magic). Magic is explained throughout the book, enough for the story to make sense. I liked the way vampires and werewolves were handled in this story as well. There are some sexual references and profanity, so parents should read the book before giving it to young adults. I listened to the audio book version read by Renee Raudman. She did a great job. I plan to read/listen to the next book in the series as soon as I have some more Audible.com credits.
The Night Circus is proably in the top twenty five percent of the hundreds of audio books I have listened to.
This year I have listened to The Game of Throne series, The Magicians, several Patrick O'Brian novels and others. I am not sure what I would compare the Night Circus with exactly. Perhaps it would be comparable, slightly, to The Magicians without the profanity.
Jim Dale could read the phone book and it would probably be pretty good.
The Night Circus by Erin Morgenstern is a thorough piece of imagination from start to finish. Both the writing and the narration are entrancing and I quickly identified with the main characters. There were no distracting lapses in style, though I did get bumped off track once in a while due to the references to time (probably because I was distracted by driving or something inconsequential). I thought I read on Morgenstern’s web page that The Night Circus was rejected thirty times before being published. As I listened to the final chapters I found this fact amazing and can still barely believe that the first agent who read the manuscript would not have snatched it like a diamond at a garage sale.
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