Shift, the latest in the Gary Keller series of books, is an excellent read. It gives the new real estate agent instructions on how to position their practice to survive a slow real estate market and instructions on how to distinquish himself from all of the competitors that are part of an active real estate market. For the experienced real estate agent, Shift gives us the opportunity to pinpoint those activities that have worked well for us to hone and multiply those efforts. The book also warms not to become too dependent upon our favorite activies, even though they are currently working, and to consistantly apply other very valuable activities to grow our current businesses. For anyone actively working in real estate, this book is a must read. The new real estate agent may not immediately appreciate the great value of this book. It takes having barely survived a few real estate market "Shift"s before the value of this book becomes evident.
The supporting materials referenced in this audiobook can be downloaded at http://www.millionairesystems.com/msys/FD.html
Having been in business and used the "old" methods of expensive ineffective advertising, I am thankful to David Scott and others who are giving me clear directions on how to construct an inexpensive and effective marketing system. In addition, I am well prepared to interact with and direct professional web designers and other tech people thanks again to the information in this audio book. Great Job!
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