My business partner and I are Baby Boomers and when questioned about whether to get involved in Social Media other than a website, we both thought that it would be too much trouble and it would take too much time to keep up with it. Frankly, we thought this was for kids and of no direct value for business. Then Audibles put "The Thank You Economy" in its listing and I decided to listen to it.
Am I ever glad that I did. Gary Vaynerchuck delivers it enthusiatically and, as a bonus, updates you on content that has changed since the written book was published. I now get it and have begun using Social Media as normal tools for personal and business contacts.
I recommend this book highly to anyone but especially to Baby Boomers who often have difficulty grappling with changes in communication that they might think are just for kids. As I stated recently in my Twitter account, "If social media is outside your business comfort zone, get over it before your competitor does" and "Think social media is a fad, not applicable for business? Ask kids where they consult for purchases". Well done, Gary
This is an excellent book. I am old enough to have lived through these times but I was not aware of the pervasiveness of life in the south. We knew something significant was happening when the civil rights movement started, we just did not realize how significant. This book put into perspective many of the events that I observed in media reports at the time.
This book is needed to educate the younger generations about what man is capable of doing to others including creating perverted "laws" to support it. This did not happen in Rwanda or the Sudan or South Africa, this happened in the "civilized" nation of the United States of America. "The Help" should send the message that vigilance is always necessary and complacency is the tool of those who will take advantage of it. Thank you, Kathryn Stockett.
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