I'm a military history fan and always have been. However, like most fans of military history I read about the eras that I'm most passionate about.
The author does a good job of retaining credibility and covering those portions that I'm most familiar with well while also increasing my interest in other eras.
He also does a good job of demonstrating that the military maxims he advises are ageless. In fact, some of them are essential points that I would classify as "common sense that is uncommon"; the type of points that seem obvious, but that somehow escape so many military leaders over and over.
Great listen overall, good delivery, and it's just the right length.
Being new to the world of retail, this gave me a great overall understanding of what it takes to compete, what the best retailers do that makes them great, and why other retailers are floundering.
This isn't a technical book and it doesn't get below the surface of the theories of the authors, but that wasn't their intent. For each of their core theories about what makes a retailer great/competitive, they provide ample examples among the companies that are excelling, failing, or somewhere in the middle. The book also gives great history of the early waves of retail and how those differ from and have lead to the current phase.
This book is meaningful to anyone in the retail industry or looking to invest in retailers and provides fundamental knowledge of what retailers must do to compete in 2011. As a side note, retail investors may also want to read "The New Science of Retailing", which gets more technical regarding how to identify the health of a retailer from the outside through financial analysis.
or want to get inside the mentalities of corporate leadership in the 1970s and 80s, this is a good read. I'm the former, so I have particular interest in the history of the company (especially this particular phase). Overall, this was not an easy read, as the book launches into many topics without providing extensive context.
It is interesting in that it covers the tenure of Telling by and large, the CEO who presided over the downfall from "great" to "mediocre" for Sears. Sears was WALMART before his tenure, being as large as the #2, #3, #4, and #5 retailers in the US combined. What happened? The path to mediocrity is not covered in this book, although it happened in the exact timeframe covered by this book. The author doesn't address that and just highlights the events and decisions without judging Telling and co.
The style of the audio is painful and takes you back in time as though you're listening to the radio in the 1960s. That said, I was able to survive it since it is only about 3 hours long.
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