"Five stars"
I had the task to write a communication concept for my university's master degrees and bought this audiobook to get some more ideas.
The way I went through the book was with the set task in mind. I listened to the chapters, and wrote down how I could use what the author was just talking about for my specific set of challenges and problems. At the end, I got dozens of pages of notes and ideas out of it, which found great resonance with the customer, the university.
I highly recommend the book for anyone that wants to learn about ways to market your product or service over new communication channels.
"Strong British accent"
The narrator has a strong British Accent. Sometimes, it is barely understandable.
I have listened to a lot of audiobooks in English, including TMS and TTC letures on physics, philosophy, psychology, mathematics and biology.
Given, I am not a native English speaker. But I have never had any trouble understanding and following much more complex content than this. What ruins this audiobook for me is simply the author's accent, which makes this very, very hard to listen to.
It surprises me Blackstone Audio would use such a narrator, when there are narrators out there that would be better understood by a great number of people.
If you are not very accustomed to the British English accent, I'd advise you to save your 20$ and stay away from this version.