I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.
I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.
I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.
Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.
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