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Wade

Beaverton, OR, USA | Member Since 2010

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  • FREE: The Future of a Radical Price

    • UNABRIDGED (7 hrs and 2 mins)
    • By Chris Anderson
    • Narrated By Chris Anderson
    Overall
    (2354)
    Performance
    (1111)
    Story
    (1103)

    The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

    Christopher says: "A fascinating listen"
    "A must read for anyone doing business on the web."
    Overall

    A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.

    The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.

    2 of 2 people found this review helpful

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