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Wade

Beaverton, OR, USA | Member Since 2010

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  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    • UNABRIDGED (6 hrs and 48 mins)
    • By Guy Kawasaki
    • Narrated By Paul Boehmer
    • Whispersync for Voice-ready
    Overall
    (320)
    Performance
    (145)
    Story
    (144)

    What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

    A User says: "Great Content - Punishing Narration"
    "For Every Entrepreneurs"
    Overall
    Performance
    Story

    A great, quick and easy read for anyone interested in engaging entrepreneurship.

    Similar in a way to the process Malcolm Gladwell goes through, this book is a boiling down of a number of academic works on entrepreneurship into bite sized nuggets.

    Some of Kawasaki's earlier books were more hype than substance but this one delivers on almost all fronts and I recommend it to entrepreneurs and students every day.

    0 of 0 people found this review helpful

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