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Carla

Harrison, NY, United States

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  • 36 titles in library
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  • Unmarketing: Stop Marketing, Start Engaging

    • UNABRIDGED (5 hrs and 38 mins)
    • By Scott Stratten
    • Narrated By Scott Stratten
    Overall
    (124)
    Performance
    (74)
    Story
    (73)

    For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere....

    Carla says: "Excellent Info, Delivered with Refreshing Candor"
    "Excellent Info, Delivered with Refreshing Candor"
    Overall

    Scott Stratten knows his stuff, and he tells it like it is. Expect no sugarcoating in this book. The conversational tone makes it seem as though you've stepped up to some sort of marketing Genius Bar for your one-on-one training session. Sarcasm runs amok here, used effectively as a telling barometer for what the industry will bear today. But Scott also dishes out some humility, being more than willing to share his missteps with you to ensure you make the correct choices.

    The biggest takeaway from the book is that marketing is not about you -- that once you make it about you, you run the risk of losing your audience. He delves into social media, branding, customer service, viral marketing, trade shows and more, with lots of anecdotes and real-life examples to illustrate his points. I read the review above stating that Scott focuses on Twitter too much; sure, he favors Twitter because it's his preferred unmarketing tool, but I don't think it's overkill. Twitter is not just emerging, it's THE place to be, whether you're a third-generation mom-and-pop shop or a ubiquitous industry giant. When the recording ended, I felt newly motivated to get my social media and unmarketing efforts up to par, and thanks to Scott, I've got a handy list of resources to check out. I will be recommending this book both to colleagues and to any business-owners I come across who are in need of a serious marketing makeover.

    9 of 11 people found this review helpful

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