This book has a lot of good anecdotes for the writer with no, or maybe only a few years experience. Helpful information about the business start-up process for any beginning entrepreneur, and insights from the often perilous, shark-bitten world of Sci-fi writers.
Although there isn't a lot of detailed information about putting together articles or short stories here, the author gives plentiful advice about the publishing industry and different career paths in general.
I found this book by John McWhorter (probably not his real name) to be inconsistent with gaps in the logic and at times insulting to the listener. In short, not the kind of book you would want to bring home for dinner.
He makes the statement that man (Africans) is descended from apes, but then later says that apes are fundamentally different than humans. No doubt apes have more in common with man than he believes, and some people are unquestionably related to apes. It appears as if the "Great Courses" producers are intentionally trying to make political statements with some of their books as this title about the "Great Ape" demonstrates.
I was initially not impressed with some of the information this author related, however, after about half way through the title, I started to see his point in some of the anecdotes. One of his main points is basically that the obvious is not always correct in many circumstances.
Face paced novel which includes lengthy information on historic Italian relics from Medieval or Renaissance periods.
Comprehensive discussion of the economy of China in the 21st century. Interesting and enlightening; relates the inner-workings of strategic Chinese economic policy, Chinese entrepreneurs and systems of international trade, and how these policies and systems can or do effect western nations.
Kelso does a great job in discussing the finds of his, and the APVA's work over the past 20 or so years. He starts off by telling of how they discovered the site, and then explains many of the most important finds.
Before I got this audio book, I should have listened to the advice of the previous reviewer who said not to waste your time "on this garbage". I agree. It is only one third of the book this author wrote, and appears to be just put together quickly to earn some easy money.
The listen is full of quotes like "Star Wars was about saving Luke's soul," and, "Archie Bunker was a pig." A lot of people like Archie Bunker, despite his faults.
Thorough biography about Thomas Edison and his discoveries. Lengthy discussion of phonograph, incandescent light bulb, moving pictures and other finds.
Detailed expose on the life and times of Franklin. Interesting and informative. One of Brands better works.
The author does a good job discussing marketing and different stages in business development, and vibrantly illustrates these principles in action. In this sense, it might be a good first book on business development for some.
I found some of his other claims, however, somewhat unbelievable and not really so practical. The author claims to be the founder of many hundred million dollar companies. He says he started an investment newsletter which was phenomenally successful the first year, then published 4 more newsletters and in two more years "had sales in excess of $35 million dollars". If he was able to achieve this in such a short time frame, great.
He also seems to think he should test everything before marketing it, probably good advice, although possibly not to the degree he suggests. He gives the example of a toy manufacturer who wanted to see if a different color product made with cheaper paint would sell as well as the original toy. Masterson advocates the toy maker should have "tested marketing the product with the colored paint to see if there was any degradation in product quality and sales, " this, after going through a complete production run of the product costing millions of dollars.
I think the author is likely a successful writer and seminar giver although I am skeptical about his knowledge of the hard nosed business world.
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