and other policies which could harm the earth. Also a broad discussion of future technologies. I didn't know about the dangerous, out of control population growth in parts of Africa, Latin America and Asia, where it is up to 30 times the rate of North America and Europe, and the declining number of births of white Americans vs. foreign immigrants to this country. I also thought an interesting discussion of future advances in bio-tech, medicine, electronics and environmentally friendly technologies. I wasn't so enthusiastic about his proposing wealth distribution and increased taxes on estates and families. 2 of 3 aint bad Gore!
Before I got this audio book, I should have listened to the advice of the previous reviewer who said not to waste your time "on this garbage". I agree. It is only one third of the book this author wrote, and appears to be just put together quickly to earn some easy money.
The listen is full of quotes like "Star Wars was about saving Luke's soul," and, "Archie Bunker was a pig." A lot of people like Archie Bunker, despite his faults.
This book has a lot of good anecdotes for the writer with no, or maybe only a few years experience. Helpful information about the business start-up process for any beginning entrepreneur, and insights from the often perilous, shark-bitten world of Sci-fi writers.
Although there isn't a lot of detailed information about putting together articles or short stories here, the author gives plentiful advice about the publishing industry and different career paths in general.
Thorough biography about Thomas Edison and his discoveries. Lengthy discussion of phonograph, incandescent light bulb, moving pictures and other finds.
Detailed expose on the life and times of Franklin. Interesting and informative. One of Brands better works.
The author does a good job discussing marketing and different stages in business development, and vibrantly illustrates these principles in action. In this sense, it might be a good first book on business development for some.
I found some of his other claims, however, somewhat unbelievable and not really so practical. The author claims to be the founder of many hundred million dollar companies. He says he started an investment newsletter which was phenomenally successful the first year, then published 4 more newsletters and in two more years "had sales in excess of $35 million dollars". If he was able to achieve this in such a short time frame, great.
He also seems to think he should test everything before marketing it, probably good advice, although possibly not to the degree he suggests. He gives the example of a toy manufacturer who wanted to see if a different color product made with cheaper paint would sell as well as the original toy. Masterson advocates the toy maker should have "tested marketing the product with the colored paint to see if there was any degradation in product quality and sales, " this, after going through a complete production run of the product costing millions of dollars.
I think the author is likely a successful writer and seminar giver although I am skeptical about his knowledge of the hard nosed business world.
Another well written book from this author. He effectively elaborates on the issues Jackson faced in the field as a commander and as a politician. Some readers may not be so keen to hear about the war of 1812 and the frontier conflicts, although seems mostly accurate.
political career, although it could have used more information about the life and background of James Madison. The author seems to have missed some of the details which I have noted in other presidential biographies. He didn't explain the background for the Jackson-led defense during the British and Indian war of 1812, and seemed to often fault the well-informed opinions of folks such as Jefferson. Nonetheless, there is much said here about Madison, Jefferson and Monroe's legislation and the thinking behind it. Maybe a good first book about this president.
This title is a good start, the first three chapters are a useful look at the history of algorithms and new developments. I found the last several chapters lagging and devoted to stories of Ivy league and student immigrants cornering wall-street with somewhat questionable programming and tactics. I think the author could have done better by elaborating on algorithms used in different industries other than by wall street, facebook and Mark Zuckerberg, such as science, journalism, etc.
The author gives several interesting examples of successful entrepreneurs and their stories. It is somewhat unbelievable, however, what is claimed they achieved. I think they may have had some limited success in their first five years, although not the radical achievement of "selling a cosmetics business for $100 Million." I suspect these people may actually be HBS professors or affiliated with the faculty in some way.
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