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Andras

Woluwe St Lambert, Belgium

23
HELPFUL VOTES
  • 16 reviews
  • 26 ratings
  • 37 titles in library
  • 0 purchased in 2013
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  • World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories | [David Meerman Scott]
    World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
    UNABRIDGED

    World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

    • UNABRIDGED (4 hrs and 47 mins)
    • By David Meerman Scott
    • Narrated By Walter Dixon
    Overall
    (59)
    Performance
    (7)
    Story
    (5)

    What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

    Andras says: "Excellent insights"
    "Excellent insights"
    Overall
    Performance
    Story

    A must-read for all those involved in any form of marketing - practical, concrete and entertaining!

    3 of 3 people found this review helpful
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust | [Chris Brogan, Julien Smith]
    Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
    UNABRIDGED

    Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

    • UNABRIDGED (6 hrs and 59 mins)
    • By Chris Brogan, Julien Smith
    • Narrated By Chris Brogan, Julien Smith
    Overall
    (118)
    Performance
    (13)
    Story
    (12)

    How to tap the power of social software and networks to build your business. There's no question that the Internet has changed the way we do business - especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed.

    Cheril says: "This book is the one to read"
    "Worthless, superficial, not worth a single cent"
    Overall
    Performance
    Story

    This book is one of the worst ones I ever listened to: the amateur narration (horrible voice over) of pseudo-scientific blabla without a single relevant insight is just a complete waste of time and money. An ultra-hyped empty bubble, don't even consider it for a second...

    0 of 0 people found this review helpful
  • Professional Services Marketing | [Mike Schultz, John Doerr]
    Professional Services Marketing
    UNABRIDGED

    Professional Services Marketing

    • UNABRIDGED (9 hrs and 8 mins)
    • By Mike Schultz, John Doerr
    • Narrated By Joe Barrett
    • Whispersync for Voice-ready
    Overall
    (43)
    Performance
    (13)
    Story
    (15)

    In the old days, professional service firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. For many, those days are gone. While repeat business and referrals are still necessary to grow, they're no longer enough to succeed.

    Daren says: "Gives insight and good ideas"
    "Great topic but delivery short of expectations"
    Overall
    Performance
    Story

    I listened to this book with high hopes but as an audio edition, it seemed very unstructured and messy, with some good nuggets of advice but overall not living up to its name. It lacked a clear structure and diverted from the given chapter's topic often, also repeating many things. The most important shortcoming was the complete lack of case studies and practical examples, while it kept using surveys, dry figures and quite abstract advice. The authors should read Made to Stick and rework their book!

    1 of 1 people found this review helpful
  • Switch: How to Change Things When Change Is Hard | [Dan Heath, Chip Heath]
    Switch: How to Change Things When Change Is Hard
    UNABRIDGED

    Switch: How to Change Things When Change Is Hard

    • UNABRIDGED (7 hrs and 42 mins)
    • By Dan Heath, Chip Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (1180)
    Performance
    (367)
    Story
    (375)

    In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    Jeremy says: "Even Better Than Made to Stick"
    "Fantastic book"
    Overall
    Performance
    Story

    Extremely practical, actionable and highly enjoyable book - I loved it all the way. Based on Made to Stick, it goes further in teaching highly useful technique on how to tirgger change in people...

    0 of 0 people found this review helpful
  • The New Art of Negotiating: How to Close Any Deal | [Gerald I Nierenberg, Henry H Calero]
    The New Art of Negotiating: How to Close Any Deal
    UNABRIDGED

    The New Art of Negotiating: How to Close Any Deal

    • UNABRIDGED (5 hrs and 55 mins)
    • By Gerald I Nierenberg, Henry H Calero
    • Narrated By Scott Peterson
    • Whispersync for Voice-ready
    Overall
    (19)
    Performance
    (3)
    Story
    (3)

    You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller, The Art of Negotiating, which was the first on the subject of negotiating.

    A User says: "can i negotiate a better presentation"
    "Way too theoretical"
    Overall
    Performance
    Story

    Incredible amount of theory, hardly any case study...expected much more from this piece. Also, the voice-over is just rushing through the text as if he was doing a speed-reading competition!

    3 of 3 people found this review helpful
  • The Three Laws of Performance: : Rewriting the Future of Your Organization and Your Life | [Steve Zaffron, Dave Logan]
    The Three Laws of Performance: : Rewriting the Future of Your Organization and Your Life
    UNABRIDGED

    The Three Laws of Performance: : Rewriting the Future of Your Organization and Your Life

    • UNABRIDGED (6 hrs and 12 mins)
    • By Steve Zaffron, Dave Logan
    • Narrated By Walter Dixon
    • Whispersync for Voice-ready
    Overall
    (124)
    Performance
    (40)
    Story
    (41)

    Our future is written by hopes, fears, dreams, expectations, and decisions made about life. In the same way, organizations have futures written by history, circumstances, culture, aspirations, successes, and failures. These already-written futures determine and shape the level of performance that's possible for individuals and organizations. Authors Steve Zaffron and Dave Logan crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

    John says: "Clarity, Peace of Mind & Actionable work,"
    "Not worth a penny"
    Overall
    Performance
    Story

    Theoretical, too general, no real conclusions, too long

    0 of 12 people found this review helpful
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force | [Ben McConnell, Jackie Huba]
    Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
    UNABRIDGED

    Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

    • UNABRIDGED (6 hrs and 6 mins)
    • By Ben McConnell, Jackie Huba
    • Narrated By Ben McConnell, Jackie Huba
    Overall
    (108)
    Performance
    (11)
    Story
    (10)

    When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

    Sylvia says: "Somewhat trite"
    "Good book with many nice ideas"
    Overall
    Performance
    Story

    Nout outstanding, but a really well written book with useful insights. Worth the listen.

    0 of 1 people found this review helpful
  • Less Is More: How Great Companies Use Productivity as a Competitive Tool in Business | [Jason Jennings]
    Less Is More: How Great Companies Use Productivity as a Competitive Tool in Business
    UNABRIDGED

    Less Is More: How Great Companies Use Productivity as a Competitive Tool in Business

    • UNABRIDGED (7 hrs and 45 mins)
    • By Jason Jennings
    • Narrated By Jason Jennings
    • Whispersync for Voice-ready
    Overall
    (89)
    Performance
    (11)
    Story
    (11)

    From the author of the best selling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs.

    Mathieu says: "Got some great tips"
    "Excellent piece of work!"
    Overall
    Performance
    Story

    Great summary, well written, I learned a lot about how to build up and run my business in a cost-efficient and smart way.

    0 of 0 people found this review helpful
  • Made to Stick | [Chip Heath, Dan Heath]
    Made to Stick
    UNABRIDGED

    Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (1756)
    Performance
    (380)
    Story
    (381)

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "Fantastic book"
    Overall
    Performance
    Story

    Not only practical, enjoyable and full of examples, but very well structured, perfectly written and amazing to listen to!

    0 of 0 people found this review helpful
  • The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It | [Michael E. Gerber]
    The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It
    UNABRIDGED

    The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It

    • UNABRIDGED (8 hrs and 5 mins)
    • By Michael E. Gerber
    • Narrated By Michael E. Gerber
    • Whispersync for Voice-ready
    Overall
    (1592)
    Performance
    (416)
    Story
    (422)

    In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

    Christopher Burbridge says: "Life Changing, I Gotta Say"
    "Best audio book ever"
    Overall
    Performance
    Story

    In one word: WOW. This book is a MUST for anyone considering running a business or those who have done so wish to see the system from 'outside', and become tenfold more successful. Sometimes a bit too poetic, but gets the point through with it with fantastic ideas, structures and hints. Excellent piece!

    0 of 1 people found this review helpful
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