Austin, TX, United States | Member Since 2011
I had very high expectations for Daniel Pink, maybe that's the problem.
The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.
The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.
Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.
The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.
If you are an experienced marketer, this book is not for you. The concepts described in this book are what I would expect any good marketer to dominate: Lifetime Customer Value, conversion rates, testimonials, etc. So I did not learn much (if anything) from this book.
However, if you are a business owner and don't have a marketer on staff, this book does a pretty good job at explaining the basics of marketing in a very clear and practical way. Any business owner should be apple to apply lessons in this book to improve his or her business and do a better job in buying customers, therefore growing his or her company.
This is a short audio book, which is not a bad thing in itself. There are, however, some key problems with this title:
- This is not a book about content, it is a book about blogging
- It feels like an advertorial for the author's company and her services
- The information is very basic and could be helpful for a business who is just getting started with blogging
- There are many instances like this one: the author talks about the importance of storytelling yet there are no stories in her book.
This book should have been called "Blogging essentials for businesses" that would earn it another star maybe.
I feel bad for the author of this book but I have to be honest: This book failed on all marks.
Look - there are some good ideas in there. I agree with some of the points Dr. Benton makes, they are interesting psychological elements that can help sales or marketing. But there are many problems:
- The narration is in a tone of voice that could put anyone to sleep
- There is no story or explanation of anything. Just sentence after sentence of statements (some good, some bad) with no examples, no explanation, not enough detail to make s good point.
- Some of the statements are terrible, like the definition of branding. Or even worse, the idea that adding a lot of features is the way to sell your customers into your products "a product copy with 20 features is much more effective than one with 10". Customers today don't have time to read 20 features, it is much better to have one key feature that differentiates you than 20 little ones. Any salesperson or marketer knows that
- Following the advice in this book on writing advertising copy will make you a used-car salesman marketer: "Add adjectives and superlatives"
I skipped the second half of this book and moved to my next audiobook. If you are interested in this topic get a book from Paco Underhill or Predictably Irrational from Dan Ariely.
I appreciate when an author keep things short and to the point. No need to add fluff to meet a multi-hour audiobook length. A book that communicates an idea effectively in an hour is 4 times better than one that does the same in four. This is one of those.
The central idea of this book is very simple. Always tell the truth. Always. no white lies, no incomplete truths. It is a great principle to live by. You will sleep better and have a better conscience.
It may be hard to pull off, but that's why this book is so cool: it challenges our assumptions and pushes us to new levels of honesty.
I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.
The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.
This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.
I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.
I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.
This is a very interesting audiobook that explains four key misconceptions in human psychology: for example, the myth of attention, demonstrated by the gorilla experiment.
It is well written and narrated. It is engaging and interesting. But it gets a bit boring to spend so much time of=n four key ideas. Especially because of the limited practical value of these. The author fails to connect the science with practical value.
A good example of an author who has done this is Dan Ariely with Predictably Irrational, and Daniel Pink. Their books are very useful for anyone in marketing or sales. This book is good food for your intellectual curiosity, but not much else.
36 hours is quite long for an audiobook. And yes, at times it feels there are too many details on a topic that is not critical to the story. Still, the audiobook is always engaging and always interesting. I was not tempted to fast forward or skip.
On the contrary, I really enjoyed this book. It gives a surprisingly complete view of John D. Rockefeller, his context, his life, his legacy and his challenges. The book provides life lessons, a detailed view into the state of business, trade and even the culture of the earlier 1900s as well as a comprehensive account of JDR's life, business, struggles and personal achievements.
Worth spending 36 on it.
This is a short book with some very solid ideas at the core, but nothing that you have not heard of before if you have read a bit on the topic.
My first problem is the narrator: too much energy, too fast. The text is a lot of ideas thrown at once. The combination makes it difficult to digest for people new to strategy - which I assume is the target audience of this book.
Further, most of the examples used in the book are military. I don't recall any about how to apply it to business. Last, I disagree with some of the POVs in the book, such as the idea that we are all animals and it's all about winning so following rules of war makes no sense. Definitions such as the one for psychological warfare and guerrilla marketing are off. IMO.
If you want a good book on competitive strategy get one of Guy Kawasaki's books on the topic. If the topic of warfare applied to business is interesting, then I would recommend the classic Marketing Warfare by Al Ries and Jack Trout.
While some parts of the book lacked a bit of meat and practical advice, I enjoyed Bernadette's book. She is the narrator, which makes the book more enjoyable, maybe because of her accent. Bernadette is clear and easy to understand for all levels of marketing skill.
Some of the main topics and ideas found on this book are critical for marketers to understand, such as the main one, a topic I have blogged about a few times myself: people buy based on emotions. Value comes from how a product makes you feel, now only what a product is.
I recently read the Kindle version of Differentiate, by the same author, which is also a good book. I recommend The Fortune Cookie Principle to any marketer or business owner.
Like most people interested in business, I have followed Bezos and Amazon somewhat with a good level of curiosity. Having lived in Seattle, I heard stories about how it is like to work in the company. I did not have high expectations for this book.
And yet, the story is captivating, well narrated and full of insights. At the end of the book I find myself admiring Bezos and Amazon, in spite of their defects or limitations. There is a lot to learn from this book from a business strategy perspective : his focus on long-term thinking and customer experience, for example.
This is one of the few books that I plan to listen to again in a few years
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.