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Gerardo

Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

Austin, TX, United States | Member Since 2011

47
HELPFUL VOTES
  • 43 reviews
  • 59 ratings
  • 146 titles in library
  • 44 purchased in 2014
FOLLOWING
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FOLLOWERS
30

  • To Sell Is Human: The Surprising Truth about Moving Others

    • UNABRIDGED (6 hrs and 6 mins)
    • By Daniel H. Pink
    • Narrated By Daniel H. Pink
    • Whispersync for Voice-ready
    Overall
    (508)
    Performance
    (441)
    Story
    (443)

    According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

    Joanne says: "Not for salespeople!"
    "Lenghty book with a few solid tips on persuation"
    Overall
    Performance
    Story

    I had very high expectations for Daniel Pink, maybe that's the problem.

    The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.

    The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.

    Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.

    The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.

    20 of 30 people found this review helpful
  • The Caboodles Blueprint

    • UNABRIDGED (4 hrs and 9 mins)
    • By Leonie Mateer
    • Narrated By Leonie Mateer
    • Whispersync for Voice-ready
    Overall
    (1)
    Performance
    (1)
    Story
    (1)

    Armed with only her vision, her high school education, and a tenacity to succeed, Leonie Mateer took her idea of converting a fishing tackle box into a cosmetic organizer box and took the retail industry by storm. An easy and informative listen, Leonie Mateer has the ability to laugh at her own mistakes while keeping completely focused on her proven, step by step guide of taking an idea through all the development stages to its final resting place on 30,000 store shelves.

    Gerardo says: "A bit outdated and rigid"
    "A bit outdated and rigid"
    Overall
    Performance
    Story

    This is a book aimed at someone who has an idea for a product and is looking for a checklist and some knowledge on how to bring your idea to market.

    On the good side, I love the caboodles story and it is a very comprehensive book.

    On the negative side, I think it is a bit outdated and rigid in its recommendations. Let me illustrate with an example: the book suggest PhotoShop as the most important tool for product design.

    Instead I was hoping to get a more human story about Caboodles, what were the strategies, the challenges, the failures. Honestly I skipped the second half of the book.

    0 of 0 people found this review helpful
  • Understanding Michael Porter: The Essential Guide to Competition and Strategy

    • UNABRIDGED (6 hrs and 7 mins)
    • By Joan Magretta
    • Narrated By Erik Synnestvedt
    Overall
    (125)
    Performance
    (110)
    Story
    (111)

    Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....

    Brad says: "Excellent book... but the narrator kills it"
    "Strategy 101 - foundational for business people"
    Overall
    Performance
    Story

    It is hard to dispute Michael Porter is the master of strategy theory.

    For most, his books are dense and hard to read. not because they are poorly written, but because they intellectually profound and full of knowledge. Jon Magretta has succeeded in creating a 'Porter for the rest of us' that makes the teachings of Michael Porter accesible and easy to understand. It is not really 'Strategy for dummies' as the book assumes a good level of business acumen.

    While I was already familiar with most of Michael Porter's thoughts I found this book to be entertaining and enlightening. This is not a book I want to listen to during my commute as it would make it impossible or dangerous to take notes. And I took plenty.

    The book is well organized and well summarized. I particularly liked the summary at the end and and the FAQs.

    Absolutely must read for anyone leading a business.

    0 of 0 people found this review helpful
  • Game-Changer: Game Theory and the Art of Transforming Strategic Situations

    • UNABRIDGED (6 hrs and 59 mins)
    • By David McAdams
    • Narrated By Grover Gardner, David McAdams
    Overall
    (33)
    Performance
    (27)
    Story
    (28)

    The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom - not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.

    Gerardo says: "Interesting listen yet little practical value"
    "Interesting listen yet little practical value"
    Overall
    Performance
    Story

    It reads like an interesting book about game theory with a number of interesting examples but I found this 'game theory' to be common sense or basic strategy applied using complex-sounding logic.

    The examples are lengthy and go off topic for long periods of time. I think one chapter spends thirty minutes talking about bacteria and viruses with no relation to game theory in an example that is way too complicated and has little to do with the topic.

    0 of 1 people found this review helpful
  • How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

    • UNABRIDGED (8 hrs and 40 mins)
    • By Scott Adams
    • Narrated By Patrick Lawlor
    • Whispersync for Voice-ready
    Overall
    (424)
    Performance
    (398)
    Story
    (399)

    Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket.

    VyTri says: "Sucess advice from a cartoonist!"
    "Wonderful Life Advice in a Fun Book"
    Overall
    Performance
    Story

    Would you take life advice from a comedian?

    Well, you should. I really enjoyed this audio book. It is one of those you don't want to end. It is enjoyable and funny. More importantly, it tells a rich story with tons of practical advice for your life, no matter your profession or life stage.

    Like me, you probably won't agree with everything. But even on those few points I did not agree with, I enjoyed listening to the story and it made me think. Not bad for a comedian. I have a lot more respect for Scott Adams and might buy more of his books.

    This could be a great gift book too. Recommended

    1 of 1 people found this review helpful
  • Orange Is the New Black: My Year in a Women's Prison by Piper Kerman -- Summary, Review & Analysis

    • ORIGINAL (51 mins)
    • By Save Time Summaries
    • Narrated By Amy Landon
    Overall
    (3)
    Performance
    (3)
    Story
    (3)

    Warning: This is not the actual book Orange Is the New Black by Piper Kerman. Do not buy this summary & analysis if you are looking for a full copy of this fascinating book, which can be found back on the Amazon search page.

    Gerardo says: "Don't waste your time, get the full book"
    "Don't waste your time, get the full book"
    Overall
    Performance
    Story

    It seems this is part of an 'unauthorized' book summaries. (i got two) At the beginning the book recommends you get the full book first and use this as a guide, which is ridiculous IMO.

    The bigger problem is that it is repetitive, shallow and soulless. Everything is repeated twice. A summary of a chapter and then a summary of the summary. There is not enough detail, there is no flow. The focus is in summarizing each chapter, not to tell the story in a brief form, or to share the key learnings from the book.

    Most importantly, there is no emotion. I got the gist of what the full book is about. but now it is ruined for me. I don't have any interest in the full book or in watching the TV series.

    Don't waste your time

    0 of 0 people found this review helpful
  • Proof of Heaven: Dr. Eben Alexander III M.D. -- Book Summary & Analysis

    • UNABRIDGED (33 mins)
    • By Save Time Summaries
    • Narrated By John Steele
    Overall
    (6)
    Performance
    (5)
    Story
    (5)

    Instead, we have already read Proof of Heaven and pulled out all the key insights, events and take-away points to give you a comprehensive chapter-by-chapter summary and review in an engaging and easily digestible format.

    John Steele says: "Makes me want to read the full book."
    "Skip it and get the full book"
    Overall
    Performance
    Story

    It seems this is part of an 'unauthorized' book summaries. At the beginning the book recommends you get the full book first and use this as a guide, which is ridiculous IMO.

    The bigger problem is that it is repetitive, shallow and soulless. Everything is repeated twice. A summary of a chapter and then a summary of the summary. There is not enough detail, there is no flow in the story.

    Most importantly, there is no emotion. I got the gist of what the full book is about. but now it is ruined for me. I don't have any interest in the full book.

    Don't waste your time

    0 of 1 people found this review helpful
  • Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers

    • UNABRIDGED (6 hrs and 31 mins)
    • By James C. Humes
    • Narrated By Norman Dietz
    • Whispersync for Voice-ready
    Overall
    (154)
    Performance
    (133)
    Story
    (128)

    In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

    J. says: "WHAT SPEAKING IS ALL ABOUT"
    "A complete guide for speaker and leaders"
    Overall
    Performance
    Story

    It's a long book, but it is enjoyable and full of practical knowledge for anyone who gives speeches, leads teams, presents in front of large audiences, is a spokesperson or is a master of ceremonies.

    Every key point in the book is illustrated with plenty of examples from recognized leaders. You may have heard about some of these skills before, but you will surely learn a trick or two that will make worth your investment (time and money) in this book.

    1 of 1 people found this review helpful
  • Turn the Ship Around!: A True Story of Turning Followers into Leaders

    • UNABRIDGED (6 hrs and 27 mins)
    • By L. David Marquet
    • Narrated By L. David Marquet
    • Whispersync for Voice-ready
    Overall
    (73)
    Performance
    (63)
    Story
    (63)

    David Marquet, an experienced Navy officer, was used to giving orders. Marquet acted like any other captain until, one day, he unknowingly gave an impossible order, and his crew tried to follow it anyway. Marquet realized he was leading in a culture of followers, and they were all in danger unless they fundamentally changed the way they did things. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control.

    Bret says: "Can't wait to put this to work-track needs editing"
    "The Best Leadership Book I've Read"
    Overall
    Performance
    Story

    There are many leadership books that have lots of great quotations, thoughts and intellectually rich thoughts with a few examples.

    This book is different. It is told as a story. A real world-story that illustrates the challenges, the tension between the old and the new ways of doing things, the risks, the necessary managing up , and the results of 'leader-leader' leadership style.

    It is a fun book to read, full of practical knowledge. Almost like a real-world fable.

    If you manage teams or if you aspire to be a great leader, this is the book you should get first. It has the power of changing an entire organization.

    0 of 0 people found this review helpful
  • Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    • UNABRIDGED (7 hrs and 48 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (182)
    Performance
    (147)
    Story
    (149)

    Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

    David says: "Same Old Stuff, Just Rehashed"
    "Fantastic guide for Small Business owners"
    Overall
    Performance
    Story

    This is a great book for anyone who owns a small business. It should be required reading before you incorporate. It is very complete and yet very easy to digest and very practical. Full of value.

    0 of 1 people found this review helpful
  • Buying Customers: Revolutionary New Rules for You to Get More Customers with Far Less Money

    • UNABRIDGED (5 hrs and 33 mins)
    • By Bradley J. Sugars
    • Narrated By Jaime Andrade
    Overall
    (8)
    Performance
    (8)
    Story
    (8)

    What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars.

    Ray says: "Skip audio, Get the book instead"
    "Excellent Marketing Guide for Business Owners"
    Overall
    Performance
    Story

    If you are an experienced marketer, this book is not for you. The concepts described in this book are what I would expect any good marketer to dominate: Lifetime Customer Value, conversion rates, testimonials, etc. So I did not learn much (if anything) from this book.

    However, if you are a business owner and don't have a marketer on staff, this book does a pretty good job at explaining the basics of marketing in a very clear and practical way. Any business owner should be apple to apply lessons in this book to improve his or her business and do a better job in buying customers, therefore growing his or her company.


    0 of 0 people found this review helpful

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