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Gerardo

Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

Austin, TX, United States | Member Since 2011

73
HELPFUL VOTES
  • 59 reviews
  • 82 ratings
  • 162 titles in library
  • 4 purchased in 2015
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FOLLOWERS
39

  • To Sell Is Human: The Surprising Truth about Moving Others

    • UNABRIDGED (6 hrs and 6 mins)
    • By Daniel H. Pink
    • Narrated By Daniel H. Pink
    • Whispersync for Voice-ready
    Overall
    (661)
    Performance
    (557)
    Story
    (562)

    According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

    Gerardo says: "Lenghty book with a few solid tips on persuation"
    "Lenghty book with a few solid tips on persuation"
    Overall
    Performance
    Story

    I had very high expectations for Daniel Pink, maybe that's the problem.

    The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.

    The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.

    Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.

    The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.

    23 of 33 people found this review helpful
  • Marissa Mayer and the Fight to Save Yahoo!

    • UNABRIDGED (11 hrs and 21 mins)
    • By Nicholas Carlson
    • Narrated By Kiff VandenHeuvel
    • Whispersync for Voice-ready
    Overall
    (81)
    Performance
    (70)
    Story
    (70)

    When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan.

    Jean says: "The Inside Story"
    "Informative and entertaining story of Yahoo!"
    Overall
    Performance
    Story

    The title is a bit misleading, this book tells the story of Yahoo and the search business in a very well documented and detailed way.

    As someone who has worked in the Internet industry since the mid 90s, I found this book to be accurate, interesting and insightful.

    Only about a fourth of the book is about Marissa Mayer. My main problem with the book is that the portion of the book related to Marissa is inconclusive and incomplete. It does not offer a summary of Marissa's strategy or a point of view of what she must do or an opinion on her chances to succeed, although all these are implicit in the text.

    Still, this is one of those books that made me enjoy my commute and even sometimes, feel a bit bad I had reached my destination and had to put it to pause.

    0 of 0 people found this review helpful
  • Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty

    • UNABRIDGED (4 hrs and 17 mins)
    • By Patrick Lencioni
    • Narrated By Dan Woren
    • Whispersync for Voice-ready
    Overall
    (307)
    Performance
    (205)
    Story
    (204)

    Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

    Marty says: "Stripping Down for Transparency and Collaboration"
    "Another must read from Lencioni"
    Overall
    Performance
    Story

    Patrick Lencioni delivers another easy to read business fable full of insights and lessons.

    This time, it is about humility, vulnerability and doing the right things for customers. While it is intended as a playbook for consultants, the principles it teaches are valuable for all kinds of business and personal life.

    0 of 0 people found this review helpful
  • Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

    • UNABRIDGED (5 hrs and 55 mins)
    • By Shane Snow
    • Narrated By Shane Snow, Erik Bergmann
    • Whispersync for Voice-ready
    Overall
    (180)
    Performance
    (144)
    Story
    (144)

    How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: rethinking convention and breaking "rules" that aren't rules.

    TRENDS says: "Smartcuts Delivers The Goods!"
    "Inspirational but not very practical"
    Overall
    Performance
    Story

    This is a super interesting read (or listen). The book is very well written and very well read. It is enjoyable.

    The stories are very inspirational. The message is crisp. The principles are valid and valuable. I just don't think it is a book that makes it easy to put them into practice. The stories are based on ultra successful people, some that started at the bottom, and how they rose to success - but there is little advice that one can get into practice at the end of the book.

    It is not one of those books that leaves me with a dozen post-it notes and a couple action items. And yet, I have to recommend this book. It delivers on its promise of success hacking.

    1 of 1 people found this review helpful
  • The Good Thief's Guide to Venice

    • UNABRIDGED (8 hrs and 47 mins)
    • By Chris Ewan
    • Narrated By Simon Vance
    • Whispersync for Voice-ready
    Overall
    (109)
    Performance
    (96)
    Story
    (95)

    After a particularly bad streak of luck in Vegas, Charlie has retreated to Venice, having vowed to give up a life of crime to write crime fiction full-time. But inspiration has yet to strike. And to make matters worse, Charlie's agent, Victoria, shows up at his door just as his prized first edition of The Maltese Falcon flies out the window with a femme-fatale burglar. Blackmailed into committing a dastardly crime in order to get his book back, Charlie is catapulted into yet another adventure, this one even more explosive than the last.

    Janels says: "A joy to the ears!"
    "Captivating and very entertaining"
    Overall
    Performance
    Story

    I am a fan of Chris Ewan's Good Thief series. The first two were the best, I would start with those: Amsterdam and Paris, in that order.

    While not as good as the others, it does not disappoint.

    The crazy situations Charlie gets into become less plausible after three books in a row, especially getting into awkward situations that are quite similar.

    In the end,a good listen.

    0 of 0 people found this review helpful
  • Trust Me, I'm Lying: Confessions of a Media Manipulator

    • UNABRIDGED (6 hrs and 29 mins)
    • By Ryan Holiday
    • Narrated By Ryan Holiday
    • Whispersync for Voice-ready
    Overall
    (451)
    Performance
    (401)
    Story
    (400)

    "You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."

    Book Mogul says: "Trust me, it's worth the listen, and I'm not lying"
    "AN interesting read quickly turns into a long rant"
    Overall
    Performance
    Story

    Ryan makes an important point: web-based media today is not very professional and optimized for pageviews not for accuracy. Therefore, it can be manipulated. The examples and recommendations could be written in a blog post, or in a chapter or two.

    But Ryan goes chapter after chapter ranting on this point, giving more examples and elaborating on the same thoughts without much to offer.

    My suggestion is not to waste your time.

    1 of 1 people found this review helpful
  • Team of Rivals: The Political Genius of Abraham Lincoln

    • UNABRIDGED (41 hrs and 32 mins)
    • By Doris Kearns Goodwin
    • Narrated By Suzanne Toren
    Overall
    (1821)
    Performance
    (1529)
    Story
    (1571)

    On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry. Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war.

    Amazon Customer says: "Beautiful, Heartbreaking, and Informative"
    "Long, boring and a very hard read"
    Overall
    Performance
    Story

    After reading all of Walter Isaacson's biographies, I was looking forward to learn about the life of Lincoln. Water has a unique gift in making a long story entertaining, useful, and engaging. This book just shows how hard it is to do it right.

    Listening to Team of Rivals feels more like listening to a researcher that wanted to communicate all the knowledge they have on a subject, rather than walking you through a story, the interesting facts, and the nuggets of wisdom we should learn from it.

    Honestly, I was unable to listen to the entire audiobook. This is not a book for me.

    0 of 0 people found this review helpful
  • The Elephant Whisperer: My Life with the Herd in the African Wild

    • UNABRIDGED (10 hrs and 54 mins)
    • By Lawrence Anthony, Graham Spence
    • Narrated By Simon Vance
    • Whispersync for Voice-ready
    Overall
    (1968)
    Performance
    (1789)
    Story
    (1801)

    >When South African conservationist Lawrence Anthony was asked to accept a herd of "rogue" wild elephants on his Thula Thula game reserve in Zululand, his common sense told him to refuse. But he was the herd's last chance of survival: they would be killed if he wouldn't take them. In order to save their lives, Anthony took them in. In the years that followed he became a part of their family. And as he battled to create a bond with the elephants, he came to realize that they had a great deal to teach him about life, loyalty, and freedom.

    Tango says: "Beautiful story, beautifully written"
    "Deep, Inspirational and Educational"
    Overall
    Performance
    Story

    I usually listen to audiobooks to learn. Sometimes I listen to be entertained. Other times I listen to get inspired. This book does all three.

    I learned about Africa, life in modern day tribes, how a game reserve operates, the challenges they live, etc.

    I was inspired by Lawrence Anthony's story, his humanity, his love for animals, his connection with God's creation. Also inspired by the Elephant's love, loyalty and profound knowledge.

    I was entertained with the stories. This is one of those books where you ant to keep driving or stay in your car to keep listening to the story. The book is long, but it does not feel that way.

    Lawrence (rest in peace) is an example, a great human that leaves us with great legacy in this book and great example with his actions.

    0 of 0 people found this review helpful
  • George Carlin Reads to You: An Audio Collection Including Grammy Winners 'Braindroppings' and 'Napalm & Silly Putty'

    • ORIGINAL (7 hrs and 5 mins)
    • By George Carlin
    • Narrated By George Carlin
    Overall
    (1346)
    Performance
    (1217)
    Story
    (1203)

    If one George Carlin audio is funny, then two are funnier and three must be funniest, right? That's our thinking behind this new collection. t's a HighBridge library of laugh-out-loud, award-winning recordings featuring George himself performing many of his best bits.

    Rick says: "Like a Cast of Thousands"
    "Not as funny as I expected"
    Overall
    Performance
    Story

    George Carlin is a master of stand up comedy. This, however is a book READ by Carlin, and he does not seem to be a good book writer. I listened to about 20% of the audiobook and skipped ahead to other chapters and did not find a single funny bit. It feels like a written rant about life. Buy a Carlin DVD instead.

    0 of 0 people found this review helpful
  • We Are All Weird: The Myth of Mass and the End of Compliance

    • UNABRIDGED (2 hrs and 15 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (238)
    Performance
    (200)
    Story
    (203)

    We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

    Steven says: "Nothing new"
    "Not the best of Godin's books"
    Overall
    Performance
    Story

    Like all marketers, I love Seth Godin. He is an incredible writer and thinker and has some of the best marketing books ever. This is clearly not his best book.

    The whole premise of the book is that the world has evolved from an era of mass products and limited choice to a world of mass customization and uniqueness.

    Seth is right, to an extent. As i write this, the majority of the US population uses the exact same smart phone, and iPhone, most companies run their email on MS Exchange, everyone drinks Starbucks and most women on the street carry LV or MK handbags.

    So the premise is somewhat flawed. We live in a world of mass products AND mass customization. Seth could have spent more time explaining the implications for marketers than making the case for the theory of mass. Try another of Seth's books instead, there are some true gems. My favorite All marketers are Storytellers.

    0 of 0 people found this review helpful
  • Solving the Procrastination Puzzle: A Concise Guide to Strategies for Change

    • UNABRIDGED (2 hrs and 29 mins)
    • By Timothy A. Pychyl
    • Narrated By Timothy A. Pychyl
    Overall
    (297)
    Performance
    (253)
    Story
    (246)

    The new audio edition of the self-published hit, offering powerful strategies to end procrastination!

    Why do we sabotage our own best intentions? How can we eliminate procrastination from our lives for good? Based on current psychological research and supplemented with clear strategies for change, this concise guide will help listeners finally break free from self-destructive ideas and habits, and move into freedom and accomplishment.

    Sara says: "A Procrastinator at Work Right Before Your Eyes"
    "Hard to read"
    Overall
    Performance
    Story

    The book is right in the middle of being an academic document on procrastination and a practical guide to help common people deal with it - and it fails at both.

    It is not rich enough to be a scientific or an academic document for psychologists and it is too academic for the layman. Instead of giving practical advice it uses a couple chapters defining, describing and analyzing procrastination itself.

    The content is good, but it needs to be re-written to make it more useful.

    1 of 2 people found this review helpful

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