Austin, TX, United States | Member Since 2011
I had very high expectations for Daniel Pink, maybe that's the problem.
The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.
The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.
Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.
The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.
There is no doubt Alexander the Great is one of the most important leaders and strategists and that he had tremendous influence in shaping the world where we live today.
This audio book does a great job of providing a detailed, but always interesting account of his life, accomplishments and legacy. Even though it is audio, the description of the battles and the strategies followed are clear and incredibly interesting.
The author provides a fantastic summary of Alexander's strategy and legacy. The author's commentary about how it relates to corporate strategy is sparse and not very effective. Which makes this a poor book on strategy but a wonderful book on history and the legacy of Alexander the Great. I enjoyed it thoroughly.
Surely if you are new to marketing this book will sound fantastic. For anyone who has been studying how ideas spread this book is very simplistic, buzzwordy and incomplete.
The basic formula of the book is to create things tat are easy to share, simple and pack 'tremendous value'. It's not that this is wrong, but it is incomplete. Many songs, artists, books and marketing campaigns have met these three criteria and failed to succeed.
Offering 'tremendous value' sounds simple, but it is like saying the secret to eternal life is to 'avoid dying'. There are a lot of examples in the book that are analyzed in a very shallow way.
I am sure the author is well meaning, so I feel bad about giving a two star review, but I have to be honest. If you are looking for a way to spread ideas and successful marketing there are other much better books out there. Start with Seth Godin and Galdwell.
James Cann is the Mark Cuban of the UK.
He is a celebrity in part because of his participation in the Dragon's Den, which is the BBC version of Shark Tank (although it started years earlier). To be honest I did not know about James until I got this book. Now I am a fan.
I found James' story to be personal, detailed and incredibly insightful. I made a ton of notes even though I have been in business for decades.
His story, and the process he followed to build Arthur Mann, his first super successful company, are enlightening and should guide any entrepreneur who is aspiring to open a business.
Aside from the business insights, I enjoyed listening to his story, his context and his personal story from Pakistan to a business celebrity.
This is a book aimed at someone who has an idea for a product and is looking for a checklist and some knowledge on how to bring your idea to market.
On the good side, I love the caboodles story and it is a very comprehensive book.
On the negative side, I think it is a bit outdated and rigid in its recommendations. Let me illustrate with an example: the book suggest PhotoShop as the most important tool for product design.
Instead I was hoping to get a more human story about Caboodles, what were the strategies, the challenges, the failures. Honestly I skipped the second half of the book.
It is hard to dispute Michael Porter is the master of strategy theory.
For most, his books are dense and hard to read. not because they are poorly written, but because they intellectually profound and full of knowledge. Jon Magretta has succeeded in creating a 'Porter for the rest of us' that makes the teachings of Michael Porter accesible and easy to understand. It is not really 'Strategy for dummies' as the book assumes a good level of business acumen.
While I was already familiar with most of Michael Porter's thoughts I found this book to be entertaining and enlightening. This is not a book I want to listen to during my commute as it would make it impossible or dangerous to take notes. And I took plenty.
The book is well organized and well summarized. I particularly liked the summary at the end and and the FAQs.
Absolutely must read for anyone leading a business.
It reads like an interesting book about game theory with a number of interesting examples but I found this 'game theory' to be common sense or basic strategy applied using complex-sounding logic.
The examples are lengthy and go off topic for long periods of time. I think one chapter spends thirty minutes talking about bacteria and viruses with no relation to game theory in an example that is way too complicated and has little to do with the topic.
Would you take life advice from a comedian?
Well, you should. I really enjoyed this audio book. It is one of those you don't want to end. It is enjoyable and funny. More importantly, it tells a rich story with tons of practical advice for your life, no matter your profession or life stage.
Like me, you probably won't agree with everything. But even on those few points I did not agree with, I enjoyed listening to the story and it made me think. Not bad for a comedian. I have a lot more respect for Scott Adams and might buy more of his books.
This could be a great gift book too. Recommended
It seems this is part of an 'unauthorized' book summaries. (i got two) At the beginning the book recommends you get the full book first and use this as a guide, which is ridiculous IMO.
The bigger problem is that it is repetitive, shallow and soulless. Everything is repeated twice. A summary of a chapter and then a summary of the summary. There is not enough detail, there is no flow. The focus is in summarizing each chapter, not to tell the story in a brief form, or to share the key learnings from the book.
Most importantly, there is no emotion. I got the gist of what the full book is about. but now it is ruined for me. I don't have any interest in the full book or in watching the TV series.
Don't waste your time
It seems this is part of an 'unauthorized' book summaries. At the beginning the book recommends you get the full book first and use this as a guide, which is ridiculous IMO.
The bigger problem is that it is repetitive, shallow and soulless. Everything is repeated twice. A summary of a chapter and then a summary of the summary. There is not enough detail, there is no flow in the story.
Most importantly, there is no emotion. I got the gist of what the full book is about. but now it is ruined for me. I don't have any interest in the full book.
Don't waste your time
It's a long book, but it is enjoyable and full of practical knowledge for anyone who gives speeches, leads teams, presents in front of large audiences, is a spokesperson or is a master of ceremonies.
Every key point in the book is illustrated with plenty of examples from recognized leaders. You may have heard about some of these skills before, but you will surely learn a trick or two that will make worth your investment (time and money) in this book.
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