I was so looking forward to this book because I love chocolate and chocolate bars. I almost never voluntarily stop eating them. I only stop because I believe it would be unhealthy to continue. The book does a good job of describing candy and the general candy commercial landscape in the United States and how it got to be this way. And for that I liked the book. The writing was good but therein lies the problem. I found that the story and the content was simply playing second fiddle to the real motivation for the book: creative writing. I felt as if the author so loved writing, and descriptive writing in particular, that he wrote a book. Describe a candy all you want but I rather eat one than read a page about it, especially one that I have never had and may never get to. Good writing serves causes and passions and stories well but I felt as if candy and the author's love of it and his life was merely a handmaiden to the author's real passion - writing. The reader revelled in the writing and I felt that I was witnessing a thespian creative love affair between the writer and the reader. Reading as if one is telling a story is more real than histrionic flamboyant overacting. I would have preferred the reader to tone it down a bit.
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