Billy, Alfred, and General Motors: The Story of Two Unique Men, A Legendary Company, and a Remarkable Time in American History
UNABRIDGED (11 hrs and 3 mins)
By William Pelfrey
Narrated By Dickson Lane
Overall
(47)
Performance
(37)
Story
(37)
You couldn't find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U.S. history, General Motors, and with it an industry that has come to define modern life throughout the world.
The is an excellent history of the automobile industry and the evolution of the modern corportation as told throught the lives of two very different men.
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