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Kate

Strawberry Hills, Australia

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HELPFUL VOTES
  • 2 reviews
  • 11 ratings
  • 77 titles in library
  • 0 purchased in 2013
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  • The 22 Immutable Laws of Marketing | [Al Ries, Jack Trout]
    The 22 Immutable Laws of Marketing
    ABRIDGED

    The 22 Immutable Laws of Marketing

    • ABRIDGED (1 hr and 29 mins)
    • By Al Ries, Jack Trout
    • Narrated By Al Ries, Jack Trout
    Overall
    (158)
    Performance
    (42)
    Story
    (39)

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    Zentaro says: "Outstanding book"
    "Boring and needs updating"
    Overall
    Performance
    Story

    This is a rehash of very old stuff. If you are to put books on audible then you are beholden to your audience to be across anything new on the topic.

    0 of 0 people found this review helpful
  • Tribes: We Need You to Lead Us | [Seth Godin]
    Tribes: We Need You to Lead Us
    UNABRIDGED

    Tribes: We Need You to Lead Us

    • UNABRIDGED (3 hrs and 42 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (794)
    Performance
    (273)
    Story
    (269)

    Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

    April says: "Leadership"
    "Gets you thinking about how & where you fit!"
    Overall
    Performance
    Story

    A book for our times. The book will help currently active, as well as aspirational leaders to reflect on what they are currently doing well, what they are not doing well and what they are not yet doing at all.

    0 of 0 people found this review helpful

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