The book presents a fairly simple framework for understanding how social interactions can be understood and leveraged by companies. Most of the book is case studies from real companies and their experiences engaging their customers online. The author's narration is fluid and engaging.
Audible, the rest of this review is for you. Just downloaded and used your app for the iPhone to listen to this book.
- I like the wireless downloads.
- I like the ability to add bookmarks.
- I like the button free control interface - but would like a better way to advance through a book than just by 30 second increments.
I don't like that the chapters in the audio book version do not correspond to the chapters in the printed book. I love listening to books, but reading them is more efficient. For some books, I'd like to do both. Trying to go back and forth between the audio and the print version of this book was frustrating because the chapters are different. (In the audio book, several chapters are collapsed into a single chapter)
Some books like this one contain tables and graphs that are difficult to visual in an audio book. It would be great if you made available an audiobook version that contained or linked to the visual content and if it was integrated into the listening experience. e.g. as the narrator is speak about it, the link to that visual appears on the display.
The author presents a very clear framework for understanding strategy and uses compelling examples to illustrate the elements of strategy.
As stated in the preface, this book is a collection of essays. The connection between the essays is very loose and the book reads like a random walk. I'm about half way through the book and it does not feel like the book is building toward anything. A Short History of Nearly Everything has a similar scope but does a better job of structuring the content.
The narrator's reading does accentuate the author's goofy humor and commentary deposited throughout the book. I agree with the other reviewer who noted that the narrator doesn't understand all of what he is reading. This limitation is more noticeable in the first few chapters of the book. His tone and enthusiasm is a bit forced but not totally inconsistent with the style of writing of the book.
I will most likely finish listen to the rest of this book. There are some interesting factoids and concepts that capture my interest and inspire me to seek out more information on these topics.
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