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Cary

I don't finish books I don't like to read. Time is too valuable to be bored .

Mendham, NJ, United States | Member Since 2011

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  • 239 titles in library
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  • Buying Trances: A New Psychology of Sales and Marketing

    • UNABRIDGED (5 hrs and 27 mins)
    • By Joe Vitale
    • Narrated By Joe Vitale
    Overall
    (60)
    Performance
    (14)
    Story
    (14)

    Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales.For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

    Ronnie says: "Highly recommended"
    "Self promotion ad naseum"
    Overall

    Some of the information provided in the audiobook was good but there was so many references to different websites to promote other services that it turned my stomach. Many references came across as cheap sales tactics and I found myself pressing fast forward to move past sections. This book could have been something meaningful but overall not worth the price of admission. Although vitale claims credibility, his approach leaves a lot to be desired.

    2 of 2 people found this review helpful

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