Vanessa Fox does a very good job with “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” but very little of what was presented was new.
Vanessa’s book is sound, practical and has a lot of useful information for someone just entering the business industry who would like a “Big Picture” view of marketing online.
If you’re looking for step-by-step guide to develop your on-line strategy to make the most out of Google’s powerful search capabilities then you may wish to continue searching. There are very few step-by-step guides that will be applicable to all parties but if you have a big picture and key objectives there are books out there to help.
I don't write reviews on audio books often. I was looking for a departure from the marketing books I usually listen to and I'm so happy that I took the time to listen to The Company: A Novel of the CIA.
The narrator (Scott Brick) is exceptional, the characters are so well described that I could almost watch the scenes unfold as the story was told.
The author (Robert Littell) has done a wonderful job of intertwining facts and fiction, truly thought provoking. It will keep you on the edge of your seat.
I was taken by surprise and all the happier for it! Now if only my handler would concede that a trip to Mosco via Iceland won't blow my cover I'll be on my way...
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