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Joe

MILLBURY, MA, United States

ratings
6
REVIEWS
2
FOLLOWING
0
FOLLOWERS
1
HELPFUL VOTES
4

  • Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

    • UNABRIDGED (5 hrs and 28 mins)
    • By Vanessa Fox
    • Narrated By Don Hagen
    Overall
    (89)
    Performance
    (65)
    Story
    (66)

    In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

    Joe says: "Good for someone who wants to see the big picture"
    "Good for someone who wants to see the big picture"
    Overall
    Performance
    Story

    Vanessa Fox does a very good job with “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” but very little of what was presented was new.

    Vanessa’s book is sound, practical and has a lot of useful information for someone just entering the business industry who would like a “Big Picture” view of marketing online.

    If you’re looking for step-by-step guide to develop your on-line strategy to make the most out of Google’s powerful search capabilities then you may wish to continue searching. There are very few step-by-step guides that will be applicable to all parties but if you have a big picture and key objectives there are books out there to help.

    4 of 4 people found this review helpful
  • The Company: A Novel of the CIA

    • UNABRIDGED (41 hrs and 22 mins)
    • By Robert Littell
    • Narrated By Scott Brick
    Overall
    (4958)
    Performance
    (2069)
    Story
    (2061)

    "If Robert Littell didn't invent the American spy novel," says Tom Clancy, "he should have." In this spectacular Cold-War-as-Alice-in-Wonderland epic, Littell, "the American le Carre," takes us down the rabbit hole and into the labyrinthine world of espionage that has been the CIA for the last half-century. "Ostensibly a single novel, The Company can also be listened to as an anthology of cracking good spy stories," says (Publishers Weekly).

    Cynthia says: "Hang on to your Hat"
    "Taken by surprise!"
    Overall
    Performance
    Story

    I don't write reviews on audio books often. I was looking for a departure from the marketing books I usually listen to and I'm so happy that I took the time to listen to The Company: A Novel of the CIA.

    The narrator (Scott Brick) is exceptional, the characters are so well described that I could almost watch the scenes unfold as the story was told.

    The author (Robert Littell) has done a wonderful job of intertwining facts and fiction, truly thought provoking. It will keep you on the edge of your seat.

    I was taken by surprise and all the happier for it! Now if only my handler would concede that a trip to Mosco via Iceland won't blow my cover I'll be on my way...

    0 of 0 people found this review helpful

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