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Daniel

Pasadena, CA, USA

29
HELPFUL VOTES
  • 2 reviews
  • 6 ratings
  • 26 titles in library
  • 0 purchased in 2014
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  • Bang!: Getting Your Message Heard in a Noisy World

    • UNABRIDGED (7 hrs and 8 mins)
    • By Linda Kaplan Thayer, Robin Koval
    • Narrated By Deborah Marlowe
    • Whispersync for Voice-ready
    Overall
    (114)
    Performance
    (9)
    Story
    (9)

    We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

    Daniel says: "What a disappointment!"
    "What a disappointment!"
    Overall

    After seeing a rating of 4.3 stars on Audible.com, I happily downloaded the book expecting a treat. What a disappointement! I've been an Audible subscriber for some time now, and this has been the first book I haven't finished. I got about one quarter of the way through and deleted it.

    Pros: Some good stories and ideas (but nothing that you couldn't find in any other marketing book of higher quality).

    Cons: As another reviewer suggested, the author merely gives examples of successful ads and tries to explain how they worked because they went against the grain and got a lot of attention. Well, I could have told you that! The real problem lies in the author's conclusions. The underlying theme seems to be: "Do the opposite of whatever you think will work best." If you think an ad is tasteless, inappropriate, and irrelevant, then run it because it will be a great success. If the ad has nothing whatsoever to do with the product, then it is more likely to succeed. For example, one of her "bright" ideas is: "You must forget about what makes sense...illogical thinking means that when you're asked to promote a bottle of water, you realize that water is the last thing you should focus on."

    Conclusion: I give this book a rating of 1.5 stars. Don't waste your time on this book.

    23 of 24 people found this review helpful
  • The Second Coming of Steve Jobs

    • UNABRIDGED (7 hrs and 58 mins)
    • By Alan Deutschman
    • Narrated By Charles Stransky
    • Whispersync for Voice-ready
    Overall
    (1207)
    Performance
    (131)
    Story
    (131)

    From the acclaimed Vanity Fair and GQ journalist - an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history.

    Thomas says: "Awesome background on Apple, NeXT, and Pixar."
    "Profanity abounds"
    Overall

    Cons: Frequent swearing, including the f-word about a dozen times. There is a mild amount of annoying repetition, but it is bearable. The view presented by this book makes it sound like Jobs was great at recruiting and speaking, but otherwise was horrible to his employees and got lucky with his successes. I find it hard to believe he didn't play a more integral part of his huge sucesses.

    Pros: Great stories about Jobs that are almost unbeleivable. The author has made me really feel that I know Jobs well. Business leaders may also find the stories contain ideas of good and bad ways to lead. Would be, in my opinion, one of the best books on Audible.com so far were it not for the excessive swearing.

    6 of 7 people found this review helpful

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