Tons of references to data collected in studies makes the content extremely understandable and reliable.
Malcolm Gladwell started the idea of using epidemics to positively influence the masses in the Tipping Point. It was so powerful that many books have been written surrounding this concept. The Tipping Point only gives you the concept and leaves you wanting answers. Chip and Dan Heath not only embrace the epidemic notion, but they give a prescription for how to utilize it. It is the best audible book I’ve heard and the best material I’ve seen about the subject. The Heaths took a good thing and made it better.
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